How to blog properly and professionally for my business? What are the best ways and content to use for this?
I think this might help: http://suitcaseentrepreneur.com/socialmedia/how-to-become-a-pro-blogger-in-3-days-or-less/
Deliver value. Can other people benefit from your blog? How do you affect other people's lives? Do they subscribe, return to read your new blog posts? Ask yourself these questions, and you'll understand how to blog properly.
Choose your niche based blog and start to add the quality contents about your niche then set your on-page SEO properly. Build your social accounts and start to promote your blog posts through the social networks on the beginning and build some quality backlinks for your blog.
It is very easy to blog but difficult to maintain. So it may happen that you may quit in between if no one is reading.
Blogging is really hard because you have to be consistent in order to achieve a following. You need to write daily and interact with the visitors, create new content to increase your reach and then promote the same content mostly SEO and social. It's really hard and slow. But it works
Take your main topic or idea of your business and break it down into 3-5 components. Marketing, blogging, etc. I'm not sure what your business entails. Then, divide those components into multiple subtopics. You can get inspiration from forums like these or other blog posts. See what other businesses are doing in our niche just to get an idea of what they are blogging about.