So we hear a lot of talk about linkbait (producing something that people will want to link to) and I definitely think it is a good way to develop links. I am constantly developing new ideas for one of my sites in development and I think I have a few ideas for future linkbaits. As I have a decent catalog of linkbait ideas I think it would be sensible to release a few at a time, and the first release (a really useful article) will be at the beginning of January. My only problem is I am a bit unsure about how to begin spreading my linkbait. I have put some social bookmark widgets on my article to help spread my article through sites like digg and del.icio.us. It is not technology related and many of my website users aren't particularly web 2.0 savvy. I don't have a large amount of online friends who could help spread the article early on. I hope that by contacting a few prominent bloggers in the industry this will help but I am wondering if anyone else has any good ideas? Press release perhaps?
Well, I guess firstly, I'd try to get the article published at Slashdot or Digg. I'd try some Myspace marketing. Start now, getting a decent amount of friends, then hit them up with your article (use www.badderadder.com or something like it). Contacting bloggers is a good idea. Try going to a few forums and let people know about it. Go to UseNet groups. Go to Yahoo! groups. Basically, anywhere where you can find a group of people having discussions about your topic, go there and let them know about your "linkbait".
You may also consider adding it to my SEO Social Bookmarking site http://www.hotseonews.net, not very big audience but any of my readers should have at least one website.
create something really unique to promote it and in the end, deliver your site. take some tv campaigns for example, with beatiful girls delivering pizzas and guys getting weat... so you think, it's a pizza advertisement. not, it's some new females shoes. Punch Line: Shoes example, put all man's in your area... etc etc... you can find some good strategy with this kind of stuff to promote your site, before you put the site online. if it was in portuguese i could think of something, but in english is dificult for me. Maybe there's somebody here that can help you. good luck.
I guess the creation of such site is harder then spreading, because if you really have a new good idea, it will spread easy