People who are found guilty of spamming the search engine, many of them don’t even realize that why they spamming. Following are some of the methods that help them in improving ranks but actually it cause them in descending in their website ranking. Some important points to avoid: 1- Use text with the same color as that of background color in order to hide text. 2- A common mistake is repeating keywords in Meta tags again and again. In my discussion with some of the gurus in this business they suggest that no words should be appear in the Meta description and in Meta keywords more than three times. 3- Title is one of the most important factors of on page SEO. It must be appealing and attractive. Title like “SEO Services, SEO Services, SEO Services…etc†is consider as spam and also found very less attraction from the people. 4- Avoid overloading page with keywords. Content of the page must not abuse reader. This technique is easy to spot, and it is clearly spam. 5- Replace the indexed page content with another page. Unrelated and misleading words on your page or in Meta description in order to attract visitors how are searching for that word. Like use of word “Michel Jackson†on a site having business of furniture. 6-Create such page that restricts the users to go back to the SERP (search engine result page). 7- Avoid the submission of same page to the search engines again and again. 8- Avoid the use of transparent gif. This is done by assigning them with same alt text. Last but not the least doesn’t use multiple versions of title tag. They may help for some time but easily caught by the search engine. This is just starting hints. There are some more advanced spamming techniques that must be avoided, but I hope you get a good idea how to remain safe for being called spammer. Try to follow these rules as these rules must be your model for what to do and what not to. Read more tips about Link Building in SEO Blog
Nice tips. About keywords in meta description would I be overdoing it if I repeat the word 'games' too often? For example "We have action games, sports games, strategy games and adventure games reviews"?
No as long as you have those keywords mentioned in your website content you should be ok. There is no point in adding pointless meta keywords if it's not in your site content.