hello all, I've created my first Web Site http://www.perceptionsystem.com. But Bounce rate of my web site is very High So I am little worried about it. So if any one can give me the solution to reduce that rate & how to optimize my site, it’s appreciated. Thank you, John98
Usually its a site's overall design and navigation that causes a bounce rate. If your site does not provide useful information for the visitors, bounce rate increases
You can't really "avoid" bounce rate. No matter how good a site is there will always be visitors that will leave it after visiting the first page. You can only work toward lowering this bounce rate, by trying to find out why visitors are leaving early your site (lack of interest, poor content, slow loading time) and then correct those negative factors.
Your page should answer the "call to action" in your page description. That way when users click on your site from a search engine the find what they expect. If your page description doesn't match the content of your page a visitor will scan for a few seconds and move on. Try to think about bringing targeted and qualified hits to your site instead of simply looking for any hit. When you're selling services it's better to have a smaller amount of qualified traffic than a huge amount of junk traffic.
I f I were to make one suggestion it's this - there's perhaps too many options to go to another page - it's a bit confusing - perhaps a clearer message of where you want visitors to go next would cut down the bounce rate.