How to arrive at my Cost per Thousand?.

Discussion in 'Pay Per Click Advertising' started by unknown888, Mar 26, 2007.

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  1. #1
    I am considering selling adspace in my reasonable traffic website of roughly 140,000 visitors a month.

    I just dont know how to set my COST per thousand impressions. Are there any specific formula that I need to consider.

    Or is it just some dream number?.
     
    unknown888, Mar 26, 2007 IP
  2. thecashcow

    thecashcow Peon

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    #2
    Take a look at CPM figures for publishers on adbrite.com within the marketplace , which will give you some indication of what the industry dictates.
     
    thecashcow, Mar 26, 2007 IP