How To Advertise?

Discussion in 'General Marketing' started by Wilhelm, Dec 23, 2006.

  1. #1
    I have developed a brilliant website that I believe has high potential. It is a social type of website and I wonder how and where I can advertise it to bring tons of visitors to my website. Everyone says google adwords but for most people I know, google adworse hasn't brought them much traffic after all.

    Anyway, THanks!
     
    Wilhelm, Dec 23, 2006 IP
  2. drig

    drig Peon

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    #2
    It would really help if you gave a link. However, if its really as great as you say, it sounds like you need some media attention. How about a press release at PRweb? Did you try that yet?
     
    drig, Dec 23, 2006 IP
  3. Wilhelm

    Wilhelm Peon

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    #3
    That will come after the site gains some attention. I need to get it out there pretty fast so there can't be any copycats.
     
    Wilhelm, Dec 23, 2006 IP
  4. drig

    drig Peon

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    #4
    Thats what media buzz will do.
     
    drig, Dec 23, 2006 IP
  5. Wilhelm

    Wilhelm Peon

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    #5
    The media isn't going to be all over your ass the minute you open. Think a little.
     
    Wilhelm, Dec 23, 2006 IP
  6. drig

    drig Peon

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    #6
    If its a great of a website as he says it will, then yes. Take a look at techcrunch.com and digg.com. Manye sites are new - yet gain a huge amount of media. Sometimes the media will cover it before it is even launched (macheist.com for example).
     
    drig, Dec 23, 2006 IP
  7. Wilhelm

    Wilhelm Peon

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    #7
    Ok, well lets say it isn't that brilliant, it is a great website that should become huge. How do I start to advertise to get the traffic in?
     
    Wilhelm, Dec 23, 2006 IP
  8. jason30

    jason30 Active Member

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    #8
    If it is a social type site you might want to look into advertising on bidvertiser.com I have been seeing their ads popping up every where.

    -Jason
     
    jason30, Dec 23, 2006 IP
  9. drig

    drig Peon

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    #9
    Well, I should ask this question then: Whats your budget?
     
    drig, Dec 23, 2006 IP
  10. Wilhelm

    Wilhelm Peon

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    #10
    $50,000+ Budget
     
    Wilhelm, Dec 23, 2006 IP
  11. Sam Leeds

    Sam Leeds Banned

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    #11
    Do a Press Release to build some publicity and interest.

    Also promote it on other peoples blogs.
     
    Sam Leeds, Dec 23, 2006 IP
  12. drig

    drig Peon

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    #12
    Great, thats a good budget to work with. A press release at prweb is only going to cost about 1% of that ($500), which still leaves a great amount for advertising. If I remember correctly, youtube gave away an ipod every day for a month to its top user or something like that. So, I would run a contest of similar proportion. $249 x 30 = $7,500. Buy advertising banners on target market sites (ie. facebook, digg, sedo, etc).
     
    drig, Dec 23, 2006 IP
  13. Sam Leeds

    Sam Leeds Banned

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    #13
    How confident are you if this website will work?
     
    Sam Leeds, Dec 23, 2006 IP
  14. saadahmed007

    saadahmed007 Admínistratör

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    #14
    Try to advertise using adwords.Improve your serps rankings..Purchase advertisements on other directories.Submit article into articles directories etc :).
    Saad
     
    saadahmed007, Dec 23, 2006 IP
  15. Sam Leeds

    Sam Leeds Banned

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    #15
    But if this is a unique idea then viral marketing will play a big part here. Only needs good publicity and traffic will come.

    Google Adwords is good for short-term quick traffic.
     
    Sam Leeds, Dec 23, 2006 IP
  16. mr_dean

    mr_dean Peon

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    #16
    I think you really needs budget or really long time for social site.

    Post in forums (paid posts?), inform bloggers (not much spammy comments, reviewme.com might help), post press releases (paid one to get more exposure), post few articles (preferably in real magazines), buy few links (in link section), get some trashy links (link networks, but under 20%), exploit traffic from other social network sites (get some digg votes, submit to slashdot), run some cheap adwords campaign, rent some banners at site whose users might be interesting in your site, run email campaign (compliant to CAN-SPAM), try to get few wikipedia links, post to dmoz, pay submission to directories... and in the meantime continue your adwords campaign.

    If it doesn't work - I don't know what does. More budget you have, more exposure (paid links and reviews) you'll get. Choose your keywords carefully.

    Huh, did I forget something?
     
    mr_dean, Dec 23, 2006 IP
  17. Wilhelm

    Wilhelm Peon

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    #17
    Well, I wonder how sites like myspace, youtube, digg, etc... got so huge so fast? My idea is pretty unique and there isn't a site like it... I think. Any more suggestions? Does anyone know how myspace, youtube, digg, and whatnot got so huge so fast? Thanks!

    Advertising isn't really such a big problem, online that is. I have friends who run giant websites with 200,000+ daily visitors. However, these sites range from game sites to anime sites. I am not sure it will attract them because my site wouldn't be related to any of their things. So I have to capture my audience widely since not everyone on earth can partake in my project.
     
    Wilhelm, Dec 23, 2006 IP
  18. JEET

    JEET Notable Member

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    #18
    I understand that you are not comfortable disclosing what the site is about, but if you could at least mention an "industry", then it won't be like shooting in the dark... ;)

    Media, (Press releases) will always work if written and distributed correctly. That's where people look for stuff "related" to their "interest".
    Do make sure to get professional help when starting your press campaign.
    Bye :)
     
    JEET, Dec 23, 2006 IP
  19. Wilhelm

    Wilhelm Peon

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    #19
    The industry is for everyone. It's a social type of website. Like facebook but it isn't about schools.
     
    Wilhelm, Dec 23, 2006 IP
  20. Connections

    Connections Well-Known Member

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    #20
    I think advertise via

    -other social networking sites.
    -direcory submissions.
    -article submissions.
    -blog posts in blogs targeted to your niche.
    -forum posts in forums targeted to your niche.
     
    Connections, Dec 23, 2006 IP