How to advertise and bring traffic to a Taxi Company website

Thanks a lot mate, some good advices here, will take me a while to change the way of thinking of online marketing, but you're right.

 

I have the perfect Advertising market for your clients.
Local Internet users in the areas your clients want to work.

With our audio advertising system, we can target your clients customers, not only that but our adverts use an optional feature called Key2page. Key2page is an advert that tells the listener to press a designated keyboard key, either the 1,2 or Z key. Once pressed the listen is taken directly to your clients website www.720taxis.com

Our adverts are surprisingly inexpensive for the UK it works out about £30 for 3000 standard adverts. Thats 3000 listeners within your clients targeted market sitting at there PC's, they could be viewing sites in the US, it doesn't matter, our GEO technology works with the listeners IP address.

Your clients can create there own adverts or were running a special at $75 for professional voice talents.

Adverts can be scheduled to times and dates ie: weekends would work best for this project.

If your interested in learning more about our product see my signature for prices and demos.

 

Thanks for the offer, but like I stated before I don't have a budget for this project.

 

One process to achieve exposure:

1) Find your keywords. Use the free Google Keyword Tool. Start with broad search strings, like just the names of the cities you are targeting. You will find suggested phrases in there that include taxi or driver or w/e. Then you need to keep performing organic SEO. Ignore the above comments that Social Bookmarking won't help you. Bookmark the hell out of the site with the exact keywords from google, and do it at every bookmark site you can.

2) Start an Adwords campaign. Target the proper neighborhoods. People DO search online for services, so don't listen to the negative opinions that a taxicab company shouldn't even be online at all. Your taxi friends are pro actively promoting their business and there is nothing wrong with that.

3) Get involved in Media Marketing. This is a form of marketing that is mostly about banner advertising. You will pay per impression (CPM), and you can target income, location, topic, etc. A very simple company to use for this type of marketing is Adbrite. You will need to design a lot of banners in standard formats. Typically, you have 4 or 5 banners per format, and then you let the network rotate them. They will track click % and then you can focus on those banners, or tweak them and increase the click ratio.

4) I do agree that this type of service is more instant gratification. Offering a web coupon is probably a great idea, especially in your Adwords campaign or your media marketing. "Mention this ad and receive 20% discount" or something like that. The whole point of marketing is to increase customer base, so I'm sure the taxi company would be more than happy to toss up a discount on the site.

5) You could easily improve the design. Try to keep the important factors "above the fold". Visitors should not have to scroll to find information. Your landing page should be focused, concise, and provide immediate solution. For my service-related sites, the primary focus is always my phone number and "Call me NOW. I am available 24/7" For a taxi service, if someone goes to your site, they want immediate solution most of the time. Some visitors will take the time to learn more about your company.

6) On your landing page, list FBE: feature, benefit, emotion. Keep it short, and ask for the sale or present a call to action: "Operators are standing by. (phone number) We can have a taxi pick you up in less than 10 minutes from now". TELL your visitors how to get your taxicab at their curb in the shortest amount of time. IF they really want a cab right now, they will do what you tell them to.