Hello Guys. I have been advertising on adwords for few months. My question, as you can see in the title, is how do you achieve a 10/10 quality score on adwords? When I create a campaign I split the keywords in many adgroups with max 10 keywords each one. Then I create a different version of the landing page for every adgroup, putting the main keywords of every adgroup in the title and other tags in that landing page. Well, my keywords are generally between 7 to 8 out of 10. What more can I do to improve that QS? Thank you
Are all these keywords low impressions? If they are high, they should go into their own adgroup, which inturn will make it easier to write an Ad for, which will then make it easier to get a higher QS.
Thank you for your reply. The keywords I used on adwords aren't of high traffic, otherwise, yes - I create an adgroup just for them.
If they are clustered together, then just make sure they are very tightly related - so that your Ads match each keyword very very well. Regarding maxing out your QS (10/10) look into different destination pages and the Ads themselves. Do weekly Ad reports for each campaign and you'll notice in "AdGroup Example 1", you have 2 ads, Ad A and Ad B - yet Ad B is ranked higher throughout the week, than Ad A - this is a sign that Google gives more quality to Ad B over Ad A. Take this information into account. Deleting Ad A could well improve your keyword QS, but at the same time, Ad A might actually have a better ROI/Cost Per Conversion. Don't just take things at face value - a keyword with a poor quality score might actually be doing well. Your current 7 to 8 out of 10 isn't bad, so don't panick.
I'd ask why do you want a 10/10 score? It's a notional help to gauge your ads, but if the constant PageRank hysteria on dp has taught us anything , it's that there are more important things than made-up numbers. Return on Investment matters, profit margins matter - but you can waste a lot of time trying to get from a 8/10 to a 10/10 - without making a single extra penny.
First of all you have to make relevance of keywords, adtext, landing page. Easy way is put the keyword, one in the topic and one in the adtext. However, CTR is the most important to your QS. you might need to bid the keyword at the position 1-3 to keep attraction. When your ctr is great over 10% for a week, the QS will added more till 10 more QS you got,less bid price you pay
I don't believe CTR % needs to be over a constant value - it varies depending on what the average CTR % is for that keyword and for each position.
Great suggestion, thank you. Just because increasing my QS means decreasing the actual CPC. But, as far as I learnt from your answers, it does not always worth the effort. Well, my CTR is very lower than 10%. Even if I use not high-traffic keywords, I try to make an ad that pre-target the visitors. I mean I will never use "free" or something similar on my ad, but instead something like "get this book now". Doing so, my average CTR is about 1,5% ; so I'm not sure at all that this is the best strategy. What do you think? Is better to create an ad with a relative low CTR ( between 1 to 2% ) but that target visitors or is better an ad with a high ( 10%+ CTR ) that just put emphasis on the product?
Sorry, but that is absolute nonsense! CTR is a factor in QS but it is perfectly possible to achieve 10/10 with a low CTR - I have dozens of QS 10 keywords only a few of which have a CTR above 1% (many are actually 0% CTR!)
With respect, take what dweiiewb says with a pinch of salt. What he's saying, IMO simply isn't correct.
Yes it's all relative. If a keyword has a low CTR % amongst the Sponsored Ads (maybe due to the natural listings being very appealing?) .. then Google won't expect you to have such a high CTR as if it was the other way around. I too have 10/10 and not the best CTR - but I imagine the reason why my QS isn't punished, is because the CTR amongst my competitors are also low.
Quite! There are two things at work here, 1. CTR performance is calculated against the expected CTR for any given position - what Google call "normalized by position". 2. The expected CTR for any given position varies from niche to niche, perhaps even from keyword to keyword - the "dynamic QS" should take this into consideration. So, yes, you can have a great QS with low CTR even in the top positions.
on-page elements of the landing page are just as important as the keyword groups, and ad copy. however, i agree that CTR is first and foremost. relevance and CTR are key. make sure the root keyword is in your landing page *title*, within the content at least a couple times, and that there is ample content on the landing page. keep your CTR above 1% and you should be on your way. also, don't be disappointed with 9/10. AND you don't need to be in 1st position to get good CTR. i aim for position 3 - 3.5.