How the tracking code of Google Analytics works ?

Discussion in 'Google Analytics' started by sudip03, Aug 26, 2010.

  1. #1
    Google Analytics Tracking Code (GATC) retrieves web page data as follows:

    1. A browser requests a web page that contains the tracking code.
    2. The GATC creates and initializes a tracking object associated with web property ID in the code.
    3. Any customized tracking methods are executed.
    4. The tracking code is initialized and manages the following information:
    * Domain settings for the page.
    * Cookie information (including retrieving campaign tracking if it exists).
    * Browser characteristics and page/referral information from the HTTP request.
    5. The tracking code requests a single-pixel image file from the Analytics server, __utm.gif, and appends to the image request a long list of parameters containing the tracking information collected from cookies and the HTTP request.
    6. This GIF request string is collected from the logs, and the parameters are used to populate the databases which provide the reports for the Analytics report user.

    For more details : check http://code.google.com/apis/analytics/docs/concepts/gaConceptsOverview.html
     
    sudip03, Aug 26, 2010 IP
  2. ju5t

    ju5t Peon

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    #2
    i thought you were going to explain in deatil how the code works....

    oh well still an interesting thank you sudip
     
    ju5t, Aug 27, 2010 IP
  3. jfseostudio.com

    jfseostudio.com Well-Known Member

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    #3
    thanks for the info sudip
     
    jfseostudio.com, Aug 31, 2010 IP
  4. rimple

    rimple Peon

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    #4
    Hello Friend,

    Google Analytics works by the inclusion of a block of JavaScript code When visitors view a page of your website this JavaScript code executes the tracking operation for Analytics. The tracking operation retrieves data about the page request and send this information to the Analytics server through a list of parameters attached to a single-pixel image request.
     
    rimple, Sep 7, 2010 IP