I found this pretty interesting to read. Read the full article here.. http://www.entrepreneur.com/article/0,4621,326862,00.html
Many great ideas come from this type of brainstorming and the companies that do this with their employees reap the benefits and usually offer their employees compensation based on the ultimate success of these ideas.
Google can afford this kind of work style for their employees There are not many companies that can do this type of experiments