A friend who runs a small ad agency is thinking of getting an AdWords account. He asked if he can specify only to run his ads in a specific geographical region. I told him I don't think you can be that targeted. Right? I'm no AdWords/AdSense master, but I didn't think you can specify geographical regions in which to run your ads.
When you say location do you mean country? Yes that is possible. If you mean more spcific than country then I am not sure, he can target specific websites though for his adverts to be displayed on.
I told him the most targeted geographical region he can specify is country. He wanted COUNTY. I guess I was right. Thanks.
You can try and see if there's a site just about that county (or a city on that county) that runs adsence and then try to get the site targetting option. Some local newspapers, magazines or directories run adsence.
https://adwords.google.com/support/bin/answer.py?answer=6277&topic=21 New campaigns (for new AdWords advertisers): * From the AdWords homepage, click Click to begin under Sign Up Now. You'll arrive at the campaign wizard. * After naming your Ad Group, select your target language(s) from the scroll-down box. * Now select the radio button beside one of the three location options (Countries, Regions and cities, or Customized) * Click Continue. * Now select your target location(s): o If you chose the Countries option: Select one or more countries from the scroll-down box on the left, then click 'add.' Your selection(s) will appear on the right side of your screen. o If you chose the Regions and cities option: Select your country from the drop-down box, then proceed to add cities or regions below. o If you chose the Customized option: Select your targeting method (either physical address or latitude and longitude) using the radio buttons. Enter your location information in the appropriate fields. Designate the radius within which you'd like your ads to be shown. On this page you also may choose the advanced multi-point option, which allows you to enter coordinates to outline the precise shape and size of your target area. * Click Continue. * Follow the wizard instructions to finish creating your campaign.
I have city specific advertising running here in the UK. It's pretty hit-and-miss - seems to detect very sucessfully the location of cable customers (NTL and Telewest), and some BT ones too. If you want to target specific locations, you're best off running two campaigns - one set to the location, one set to country wide. In the country wide one you have terms that include the location name, e.g. blue widgets yorkshire.
The level of targeting in Australia is down to a state (county) level. However, like forkqueue has said, it's hit and miss. What your end user sees depends on what his/her isp's ip block is, and what location that block is registered to. Ie. A Telstra big pond user in my state (Queensland) would see geographic targeted ad's from New South Wales, because Telstra's IP Block's all originate in New South Wales.
You can do by country, and then within the US you can do by state and often a few metropolitan areas within that state. Generally I find the state-wide choice fairly worthwhile.