What is website traffic and how does it affect a certain website As the age of information shifts into the age of e-information In a nutshell, this basically means that website traffic refers to the number of visitors checking a website. As websites requires visitors to keep its popularity, maintain its income revenue and basically supports itself, internet traffic is extremely crucial. After all, what would a website be without visitors, but a useless collection of information with no one reading it? How Squidoo increases targeted traffic via backlinking and through keyword ranking Squidoo is an ever growing internet community in where one can create ‘Lens’ (web pages that focuses on one topic, much like a blog) and act as ‘Lensmasters’ who moderate Lens in any way they want. As is the way for all websites, the key behind making good revenue through one’s lens is by increasing the number of targeted visitors. This can be achieved by using simple methods such as focusing on one topic, linkbuilding, promoting the lens and increasing one’s search engine ranking to increase the chance of being found through search engines. In Squidoo, linkbuilding can be done by being affiliates with another lens and giving out links to be placed within their lens. This promotes traffic into one’s lens. Squidoo also provides dofollow back links which increases their SERP (Search Engine Result Page) ranking. By being one of the top in this ranking, one can expect to be one of the first references within any search engine. This will help in creating more traffic as top ranking sites are known to be trustworthy and are usually the first to be chosen as a result for internet users search. How to get quality backlinks and increasing targeted website traffic To get quality backlinks, one must follow a couple of steps; 1) One must always remember NOT to simply give out links and promoting links at the wrong sites. For example, a traveling lens should not promote links at sports lens, as this will only create confusion and frustration in the visitors. Rather, aim for sites or lens which are related. 2) Choose sites which have higher PR (PageRank) or keyword ranking to channel the flow from the site into yours. Though this sounds as if one is stealing away customer, it doesn’t. When visitors are given more information and sites as reference, they will tend to get less frustrated and are more content in making decisions. Plus, getting a backlink from a high PR site will actually increase one’s PR. This will help as higher PR sites will get higher search rankings, which will then increase their chance of being chosen in a search engine’s top sites. With these easy first steps, Squidoo lens owners can expect to create a good flow of traffic into their lens within a short time.