How should the e-commerce advertising strategy be?

Advertising is everything. And of course you have to have a kind of a plan, be able to track and analyze your results and adjust your strategy. Digital marketing is a changing world, so you always have to keep your eyes open. Run omnichannel marketing, it lets you find out the most effective channel(s) in your brand promotion, and boost its efficiency. I recommend you also to consider minimalistic design for your ads.
Work with Influencers (pay attention, they are supposed to be in your niche). A lot of customers trust in influencer`s opinion than in brand`s statements. If you don't have large budget, that's ok. Don't underestimate micro influencers. Sometimes they are even much better.
Your store have to be mobile friendly !!! If you look at todays trends, mobile advertising spending is growing. My experience tells me, you can lose a lot of potential customers without this optimization.
Marketing automation. Automate as much as you can (but wisely). Adjust email marketing, being set up once, the email sequences will be sent without any additional effort from your part. For instance, thank you letters, abandoned carts letters, etc. There are also tons of different services or plugins that help to automate some social media marketing process. I worked with one, you can check out. But every business is unique, consider what's right for you.
In case of some automation, you can leave essential time for things that require your involvement. For example, build customer relationship, provide excellent custom service. Good luck!

 

There is no one-size-fits-all answer to this question, as the e-commerce advertising strategy will vary depending on the products or services being offered, the target audience, and the budget. However, some tips for developing an effective e-commerce advertising strategy include:
1. Identify your target audience. Who are you trying to reach with your e-commerce advertising? Knowing your target audience will help you determine which channels to use for your advertising, what type of messaging to use, and how much to spend on your campaign.

2. Research which channels are most effective for reaching your target audience. Once you know who you’re trying to reach, you can research which channels are most likely to reach them. For example, if you’re targeting millennials, you may want to consider using social media or mobile advertising.

3. Develop a budget for your e-commerce advertising campaign. How much are you willing to spend on your e-commerce advertising campaign? This will help you determine which channels to use and how much to spend on each channel.

4. Create a schedule for your e-commerce advertising campaign. When will your e-commerce advertising campaign start and end? This will help you determine how long to run each ad and how often to rotate them.

5. Launch your e-commerce advertising campaign. Once you’ve created your ads, it’s time to launch your campaign! This is where you’ll track your results and make changes to improve your performance. Hereby, good content and headlines can really boost your sales.

 

Have you tried to look at what your competitors are doing? Perhaps you will be able to peep a couple of good ideas.