1. Advertising
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How should the e-commerce advertising strategy be?

Discussion in 'eCommerce' started by sncr_1, Jul 5, 2020.

  1. #1
    hi,
    SEMrush
    I'm opening women's underwear site in Turkey, do you think advertising strategy should be?

    thanks,

    my english is just google translation sorry :(
     
    sncr_1, Jul 5, 2020 IP
    SEMrush
  2. seomanualsubmission

    seomanualsubmission Well-Known Member

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    #2
    Advertisement always works ...... So you can advertise your products but must ask once from your legal advisor because may be in Turkey some limitation to advertise this type of products publicly (I am not sure). So if its allow then its perfect way to boost your sale.

    You should also work on some local citation building to improve ranking locally and get more buyer from your areas.
     
    seomanualsubmission, Jul 5, 2020 IP
  3. IAmTheAnswer

    IAmTheAnswer Member

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    #3
    Advertising works well especially in an e-commerce business, try to make use of social media - Facebook, Instagram, Twitter and Pinterest.
     
    IAmTheAnswer, Jul 6, 2020 IP
  4. zoink59

    zoink59 Well-Known Member

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    #4
    If your sales are largely local, as in Turkey only, advertising should be geo-targeted. Social marketing only works when you have a lot of followers. If you can get a local influencer (i.e. a local celebrity known for being a fashion expert) to mention your products several times on Facebook, Instagram, etc. this can go a long way toward getting your brand noticed. Most influencers will promote for a price - if they like the product.

    For general branding purposes, you could consider digital or print ads depending on how well circulated some print media is in your region. There are some places in the world where print media is still a viable option - I can't speak for the Turkish market but print should be on the table, at least for branding.

    Also, it starts with demographics. What websites do your potential buyers visit? What publications do they read? Where is your best chance for converting visits to sales (conversions)? I suggest starting by requesting some media kits from relevant websites and/or print media frequented by your target audience. Compare costs. Test market where you can. Take note of where your competitors consistently advertise and what types of ads are they running (banners, sidebar etc.). People don't spend ad money for long periods of time unless it is working.

    It's worth speaking with an ad executive directly and letting them know you are willing to commit to advertising but you would like at least some indication of the quality of traffic (measured by conversions) you can expect from their site. Sometimes they are willing to give you a discounted ad package to prove their traffic quality.

    Keep in mind, new brands take time to get established. You'll have to spend more upfront money to get known. The first few months will be dog slow while people begin to see your name and check out your site. If they see your ads consistently for a few months they may be convinced you are a legitimate brand and try the product. Don't go cheap on ad design. After your brand is better known, conversion rates usually increase, and cost per conversion declines.
     
    zoink59, Jul 6, 2020 IP
  5. VickVick

    VickVick Peon

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    #5
    probably yes ,need be , in your situtation will help social media ways , and on top will be to use instagram .
     
    VickVick, Jul 7, 2020 IP
  6. srarlievs1122

    srarlievs1122 Peon

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    #6
    If you don't already have a presence in the underwear niche then you definitely need to advertise. People won't buy what they don't know and they can only know if you are willing to show them.
     
    srarlievs1122, Jul 7, 2020 IP
  7. Samantha Louis

    Samantha Louis Peon

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    #7
    Hi, advertising is recommended if the profit from advertising outweighs the cost.

    In the short run you should expect to make a loss since people don't know your brand. It takes time to build trust.

    You should trial and error your advertisement content to understand what works best to convert customers. For starters, you can create 2 sets of advertisements. Use 50% of your budget on one advertisement and 50% of the remaining budget on the other advertisement. Let the ad run for a few weeks. You will be able to find out which kind of advertisement converts better. Fine tune your advertisement and compare in the same method from time to time. This will help you understand Turkey consumers' preference for advertisement.
     
    Samantha Louis, Jul 28, 2020 IP
  8. bizminded

    bizminded Greenhorn

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    #8
    Go for the mixture of paid google ads and SEO. Ads can help you to boost your website and brand and SEO is more of a long term building of your authority and your website.
     
    bizminded, Jul 28, 2020 IP
  9. Garry1

    Garry1 Peon

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    #9
    Great ecommerce site here. Was useful to me
     
    Garry1, Aug 7, 2020 IP
  10. Diamond Logistics

    Diamond Logistics Peon

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    #10
    Hi, I have found a blog that I believe will help you. The blog is about getting your business noticed without spending a penny. Here's a link to said blog To summarise the blog here are a few helpful tips:

    Get your business on social media! You may not be a fan of social media but for your business you will be. Social media is the largest platform for word of mouth advertising. People love to share things they love with friends and family, so make sure you are on there and interacting with potential customers.

    Hashtag the life out of it! If you are using twitter or Instagram (especially Instagram) make sure you are using hashtags. This allows your customers to be able to find you using keywords in hashtag form. Separate the hashtags from the content itself with a row or two and then go to town on it! The more hashtags you use the more likely you are to be found.

    Collaborate with other businesses. So few people take advantage of this, and that just sounds bonkers to us! If you have a fancy product, why not work with a packaging company and talk about it in a blog that can be shared online. Or perhaps a local farm food store if you product is food related. Everyone loves free exposure, if you write about them working with you, they will share it too, and their customers will then discover you through the blog you wrote about them!

    I hope this helps :)
     
    Diamond Logistics, Sep 24, 2020 IP
  11. awesome1

    awesome1 Active Member

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    #11
    You sell locally. So look around youtube and other social networks that most people are engaged on.
    Try running small ads with proper targeting. Currently tiktok has a good spike in many countries.
    IMO, WhatsApp are other popular APPs that millions of people use but not noticed by many advertisers.
    These are loopholes for you to look into.

    Just contact relevant persons of these platforms and see how they structure their ads and what type of ads are approved.
    You may get good ROI being creative in the area.

    Good luck.
     
    awesome1, Sep 26, 2020 IP
  12. DanjoDesigns

    DanjoDesigns Peon

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    #12
    Check out the Upurr Store Directory, it may only be for UK stores but it specialises in driving traffic to online stores and you get free deep backlinks and can add social networks etc. Its completely free and definitely worth doing for any new or existing store - website is https://store.upurr.co.uk
     
    DanjoDesigns, Mar 2, 2021 IP
  13. Juherianto

    Juherianto Greenhorn

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    #13
    Here some additional suggestions from me for other marketing ideas. You can also try influencer marketing on Tik Tok and Instagram. You can approach several influencers for partnership or pay them for the shout-out. You will need to send them the products so the influencer can create user-generated-content (UGC). This content can be useful for you also to run Instagram, Tik Tok, or Facebook ads. the user-generated-content ads can bring higher conversion to your cold audiences.
     
    Juherianto, Apr 3, 2021 IP
  14. Edna Welburg

    Edna Welburg Peon

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    #14
    Starting out an eCommerce store is tough at first, but the advertising portion is relatively easy!

    You can either go down the hard route of SEO, or the easier (but relatively much more expensive) road of Facebook Ads and Google Ads. Choose the one that fits your budget :)
     
    Edna Welburg, Apr 8, 2021 IP
  15. tanvirnabi

    tanvirnabi Active Member

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    #15
    Using social media platforms is fine. You need to target your audience and knock there by advertising. There are potential customers at online and you can make a website dedicated to your product or services. https://nabi-one.blogspot.com/
     
    tanvirnabi, Apr 14, 2021 at 4:37 AM IP
  16. digital_partners

    digital_partners Greenhorn

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    #16
    Defining advertising strategies that will increase your return on investment in e-commerce allows you to both manage your budget well and get more conversions from your ads. Of course, to determine the right strategies, you need to work on your advertising plans and plan your products and campaigns. Planning your advertising strategies in annual and quarter periods also allows you to better manage your advertising budget. The details of this issue will also be discussed in more detail in the continuation of the article.
    To prepare advertising strategies, you need to make some preliminary preparations and focus on some issues. In this guide, we will also cover these topics.
    Make your periodic and annual plans
    Planning and preliminary preparation are very important for a good advertising strategy. For this reason, you also need to make periodic and annual plans. For this, you can start by planning your 3-month (quarter) campaign and discounts. Thus, the Year 4 periods


    Identify your target audience well
    Defining the target audience is also one of the important issues for advertising strategies. By defining the customer profiles that you will reach and want to reach with your advertising campaigns in a good way, you need to deliver your ads to these people. When it doesn't reach the right people, you won't get the return on investment you expect from your ads.
    When doing digital marketing, you need to choose the right audience in your advertising campaigns and run your ads with these goals. You can get detailed information about this topic from our guide called” tips that will allow you to find your Ideal audience".


    Understand consumers ' purchasing processes
    Among the issues to consider for advertising strategies are understanding consumers ' purchasing processes and taking steps that will affect their purchasing decisions. A good understanding of the processes that consumers go through before purchasing and their awareness processes allows you to better prepare your advertising strategies.
    By taking steps to improve consumers ' awareness of the product and brand and doing content studies, preparing your advertising content in this direction will also increase the return on investment you will receive from your campaigns. You can learn more about this topic by reading our guides below.


    Identify the right channels
    In order for your ads to be successful and to get maximum recycling from the budget you spend, you also need to run these ads on the right channels. Choosing the digital channels that will give you the best results and are most actively used by the target audience you want to reach will increase the recycling and reach of your ads.
    To do this, you can search for social networks where your target audience is active, search for Influencer accounts that appeal to your target audience, search for what your competitors are doing in Adwords campaigns, and search for content producers and digital publications that broadcast about your industry.
    After these studies, you should focus your advertising campaigns on these channels by choosing the channels that will give you the most recycling and have the highest potential.


    Examine your opponents
    One of the things you need to do when determining advertising strategies should be to investigate what marketing and advertising work your competitors do on digital platforms. Examining which keywords your competitors advertise on, seeing their pricing policies, and seeing how they prepare their ad content will also help you develop your own strategies. At the same time, turning to channels and campaigns that they have not yet turned to will help you get ahead of them.


    Ensure continuity
    To increase the return on investment of ads, you must ensure the continuity of your ads. Even if you don't offer an additional campaign or opportunity, you should ensure the continuity of your ads to increase brand and product awareness and constantly stay in consumers ' minds.
    By preparing regular rotating advertising campaigns during the month, you should not neglect to make advertising impressions, except for discounts and Special Offers. Therefore, when managing your budget, you should also consider regular advertising.
     
    digital_partners, Apr 16, 2021 at 12:43 AM IP