1. Advertising
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How should the e-commerce advertising strategy be?

Discussion in 'eCommerce' started by sncr_1, Jul 5, 2020.

  1. #1
    hi,
    SEMrush
    I'm opening women's underwear site in Turkey, do you think advertising strategy should be?

    thanks,

    my english is just google translation sorry :(
     
    sncr_1, Jul 5, 2020 IP
    SEMrush
  2. seomanualsubmission

    seomanualsubmission Well-Known Member

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    #2
    Advertisement always works ...... So you can advertise your products but must ask once from your legal advisor because may be in Turkey some limitation to advertise this type of products publicly (I am not sure). So if its allow then its perfect way to boost your sale.

    You should also work on some local citation building to improve ranking locally and get more buyer from your areas.
     
    seomanualsubmission, Jul 5, 2020 IP
  3. IAmTheAnswer

    IAmTheAnswer Greenhorn

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    #3
    Advertising works well especially in an e-commerce business, try to make use of social media - Facebook, Instagram, Twitter and Pinterest.
     
    IAmTheAnswer, Jul 6, 2020 IP
  4. zoink59

    zoink59 Well-Known Member

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    #4
    If your sales are largely local, as in Turkey only, advertising should be geo-targeted. Social marketing only works when you have a lot of followers. If you can get a local influencer (i.e. a local celebrity known for being a fashion expert) to mention your products several times on Facebook, Instagram, etc. this can go a long way toward getting your brand noticed. Most influencers will promote for a price - if they like the product.

    For general branding purposes, you could consider digital or print ads depending on how well circulated some print media is in your region. There are some places in the world where print media is still a viable option - I can't speak for the Turkish market but print should be on the table, at least for branding.

    Also, it starts with demographics. What websites do your potential buyers visit? What publications do they read? Where is your best chance for converting visits to sales (conversions)? I suggest starting by requesting some media kits from relevant websites and/or print media frequented by your target audience. Compare costs. Test market where you can. Take note of where your competitors consistently advertise and what types of ads are they running (banners, sidebar etc.). People don't spend ad money for long periods of time unless it is working.

    It's worth speaking with an ad executive directly and letting them know you are willing to commit to advertising but you would like at least some indication of the quality of traffic (measured by conversions) you can expect from their site. Sometimes they are willing to give you a discounted ad package to prove their traffic quality.

    Keep in mind, new brands take time to get established. You'll have to spend more upfront money to get known. The first few months will be dog slow while people begin to see your name and check out your site. If they see your ads consistently for a few months they may be convinced you are a legitimate brand and try the product. Don't go cheap on ad design. After your brand is better known, conversion rates usually increase, and cost per conversion declines.
     
    zoink59, Jul 6, 2020 IP
  5. VickVick

    VickVick Peon

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    #5
    probably yes ,need be , in your situtation will help social media ways , and on top will be to use instagram .
     
    VickVick, Jul 7, 2020 IP
  6. srarlievs1122

    srarlievs1122 Peon

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    #6
    If you don't already have a presence in the underwear niche then you definitely need to advertise. People won't buy what they don't know and they can only know if you are willing to show them.
     
    srarlievs1122, Jul 7, 2020 IP
  7. Samantha Louis

    Samantha Louis Peon

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    #7
    Hi, advertising is recommended if the profit from advertising outweighs the cost.

    In the short run you should expect to make a loss since people don't know your brand. It takes time to build trust.

    You should trial and error your advertisement content to understand what works best to convert customers. For starters, you can create 2 sets of advertisements. Use 50% of your budget on one advertisement and 50% of the remaining budget on the other advertisement. Let the ad run for a few weeks. You will be able to find out which kind of advertisement converts better. Fine tune your advertisement and compare in the same method from time to time. This will help you understand Turkey consumers' preference for advertisement.
     
    Samantha Louis, Jul 28, 2020 IP
  8. bizminded

    bizminded Greenhorn

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    #8
    Go for the mixture of paid google ads and SEO. Ads can help you to boost your website and brand and SEO is more of a long term building of your authority and your website.
     
    bizminded, Jul 28, 2020 IP
  9. Garry1

    Garry1 Peon

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    #9
    Great ecommerce site here. Was useful to me
     
    Garry1, Aug 7, 2020 at 2:50 AM IP