How should I do a split testing?

Hi there
Should I use any program to do split test?
Please advise what is the better way to do it
thanks,
Vad

 

Create another text ad in the same ad group wih one difference then as one outperforms the other drop the bad one, make another change then keep testing. Google Adwords provides this capability.

 

Will they rotate automatically? How can I make them rotate equally?
Thanks,
Vad

 

In Google Adwords by default they rotate in the way that is best for Google. You have to change your campaign settings o rotate evenly. Here are a few tips on how to set up your ad campaign and these settings:
http://www.mercuryleads.com/sem-ppc-tips.asp

 

Here is how to rotate them evenly

Goto Campaign Settings >>> advanced Options >>> Ad serving >>> select the rotate dial and then save settings

 

That helps,
Thank you,
Vad

 

Use this site to test if an ad should be deleted or not

http://www.splittester.com/index.php