Let me clarify what I mean. Is it better to try to act bigger than you really are? or is it better to show the fact that you are a one man/two man show that gives more focused customer service? What is your opinion?
Hello! Advertise yourself just how you are. Trying to look more important than you actually are might turn out to be not such a good idea after all. Build your trust by being honest. Show the clients why are you the best choice by emphasizing on your business' qualities and unique features. And as you said a more "focused customer service" and thus a more personal buying experience are some very strong points. Good luck!