I'm rather sceptical about such statistics. For quick example, on my personal account on Fb, on evening hours there are 3 times more people than at 3 pm. Or maybe these peak times are based on something different than users online?
It's a good question. I can see that it still may work for the majority of the time zones, but if your social media circles are too diverse that alone blows her theory out of the water.
Indeed. Wouldn't this be applied to a per region, or focused group? World works on 24 different time zones. If not, then where is our starting point lol.
I'd be willing to bet that if there is any truth to those times, that it is based on U.S. Time and is probably spread among all 3 continental time zones, leading with Eastern.
It's dependent on your audience and region. If you're going after adults, I'd say they're probably more active in the afternoons after 5 (think about how much free time they have in the mornings or when they're at work - it's generally frowned upon to check your personal social media accounts at work - not saying it doesn't happen, but people generally know to avoid it). Younger audiences probably are better reached at those times (because in the afternoon/night they're probably out, which is the reverse for older adults (40+) on weekdays.
Thank you for this. I only knew of the Twitter one, except that I thought the Twitter one was supposed to be between 3 and 5 pm. It probably depends what ages you want to target though.