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How SAS Is related to Google Analytics ? and Is digital Marketing person can learn SAS analytics ?

Discussion in 'Google Analytics' started by pavanmotupally, Apr 18, 2013.

  1. #1
    Dear Friends ,

    I am working as digital marketing ( SEO/SMO/SEM ) professional . Now a days i am hearing this SAS Analytics tool , please give me the detail information on this SAS , and how SAS will be part in Digital Marketing ? it would be advantage if Digital marketing person learn SAS ? please help me to know about this SAS ? Role in DM ?
    pavanmotupally, Apr 18, 2013 IP
  2. wastrox

    wastrox Greenhorn

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    I also want to know the answer as well :)
    wastrox, May 6, 2013 IP
  3. V_RocKs

    V_RocKs Well-Known Member

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    SAS Analytics and Google Analytics are two very different ways of doing things.

    Google Analytics will give you web based information. This can be a world wide web or an intranet web.

    SAS Analytics looks at your entire company's data. If you owned a loan company it could data mine your text documents you are scanning. Then it can see trends about the loans you are producing or not bringing to fruition. How many of the loans that don't make it were caused by errors that can easily be fixed with training? Did somebody in your company make a mistake or was it a customer mistake your company should be looking for before loan submission to the underwriter?

    Google's Analytics cannot help you with that. But it can help you with the pre-qualify form data your perspective customers are filling out.

    Now lets say you are in a hospital. SAS Analytics is going to tell you a lot about who is writing prescriptions. Who is ordering tests. Things Google Analytics would have nothing to do with.

    Google Analytics is for SEO/Web based professionals
    SAS Analytics is for IT based professionals
    V_RocKs, May 8, 2013 IP
  4. pavanmotupally

    pavanmotupally Member

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    Dear V_Rocks ,
    Thanks for the information .
    pavanmotupally, May 12, 2013 IP