Seriously...lots of people seemed transfixed by the notion that Mass Traffic equals sales... No it can do...but you have to make sure it is relevant... Because think about it..... What is traffic? It is PEOPLE like you and me browsing sites on their laptops,pc's etc People folks...not robots!! Say for instance you send 1 million people to a dog training product page...sure a few will be interested but literally hardly a few will bite. However if you had 100 highly targeted people interested in that product come to your site...then you could easily have a conversion rate of 20%. It's the difference of being out on the street trying to badger people to buy something as opposed to standing in a shop dealing with very interested customers.