You are right, not everyone has a smartphone, but I read somewhere that there are a lot more people with smartphones than with computers. With that large of an audience, marketers would have to be crazy not to figure out ways to use QR codes. My question is how you intend to use it for internet marketing. As I said before, the only two ways I can think of using them is to submit to a feed on a mobile, or if your niche is mobile related (downloading apps). What are you using QR codes on your website for?
My site will have users create pages on my site, some of them will want to print out the web page, make copies and display them in physical places. So the QR code will be visible and will lead smartphones to the actual webpage that the user created.
I hear Google may have backed off a little since mailing QR code stickers to 10,000? top places to stick in their windows, so customers could access their places page more easily, perhaps leaving a review on the spot. Short codes are already used as lead capture devices: Text Food3 to 555333 gets the user some info and captures their number for followup calls, QR codes support these short numbers as well as web addresses. Their use by Realtors is growing. Countries that rely on wireless infrastructures tend to be ahead of the U.S. in cell phone and QR code applications, I understand they are everywhere in Japan, and are used on Korean bus stop signs.
I heard that it's very popular marketing tool in Asia, the other world don't use it fully. By the way you can read more about using QR-code in the real estate sector
As a marketing professional who's done research on this, you should know that the vast majority of consumers don't know what a QR code is, much less use/interact with one. Usually only makes sense if targeting a highly technical audience.
Are you referring to the vast majority of consumers in general or to the vast majority of consumers using a smartphone? Also from what date is your research? I think things like QR code recognition is fast moving and studies need to be updated at least once a year.
Data was broken down in many ways, and the statement is true whether or not you are segmenting by just looking at users with smartphones. Data from earlier this year. As someone who has ran many marketing campaigns, the biggest truth you'll find is that it takes a very compelling message (read: usually there is a lot of slippage) to get users to take a specific action. Especially true if that action is in a different medium, i.e. a print ad with a website or a QR code. Those require consumers to not only notice the ad, but also to appreciate it, and engage with it. This is a higher burden of action than you may think. So while QR code usage is growing, and it is great to include in marketing materials in a non-invasive, non-reliant way, it only has a significant marketing impact with a highly technical audience these days.
So you mean instead of just showing the QR code on its own, like if everybody knows, we should display it along with something that makes it a point of interest/curiosity even from those who don't know what this graphic is? Like for instance a sentence Hey, what is this? -> QRCODE QRCODE <- Scan this with your mobile phone It could be a good marketing campaign which would make the QR code as an essential part of their graphic elements. So for instance a giant qr code, integrated in the graphic design, and with texts explaining its use, like a definition of it or mini tutorials on how to scan the QR code on one's phone. Also with photos of people, scanning the QR code that is displayed in the ad. Yes a good campaign would democratize the act of QR code scanning, by explaining it to anyone who sees the marketing campaign. I don't know exactly the numbers but I feel like the number of smartphone users has exploded this year already. But of course as you said from your research the vast majority don't know about qr codes since it's their first or second "real" smartphone.
The only thing that will push QR codes out of the way is NFC chips but it will be a while until majority of people have phones with that. Most people currently have phones with a camera so QR codes are here to stay.
QR marketing like video marketing is in its infancy, with more folks having mobile devices catering for QR codes, the more exposure the better
Does anyone has tips, or resources about QR codes? The way I use it now is simply to hold a URL, which the smartphone user can then browse to, share by email and other social tools. I know about QR code being used to store information such as Vcards, so to create a new contact in the mobile phone.. Maybe that's an even better option, to add a contact on the user's phone, because in contact infos you can put email, url, name of site, and a phone number and address if you want.. or you can use the phone number and address fields to write a message.. But what other practical uses can there be? What can we store in the QR code that can be of interest and easy use by someone who has just scanned the QR code? Some ideas detailled I've found here: http://www.setqr.com/en-NZ/how-qr-codes-help-business-en-NZ/ [video=youtube;VEuX23iy2A4]http://www.youtube.com/watch?v=VEuX23iy2A4[/video] For instance, pictures.. I don't think we can store a picture in the QR code, can we? If so, does the majority of smartphones can decipher and display the picture? I know one of the problems of QR codes is that the more information you want to put inside, the more complex and detailled the QR code is, and if we want to keep them quite simple to scan, we need to store only a small amount of information.. So I guess pictures and sound are out of its league.
I do not know how QR codes will help in any way may subscribe to the feed to a mobile network other than marketing. For network marketing, you have online. Why would you need a code to the Internet when you are online.
I give it a year or two before it's standard in most smartphones. Payments via nfc is already popping up around the world.
Recently I am coming across very often with many tweets, comments, blog and forum posts about how QR codes suck and how ineffective they are in terms of marketing and brand awareness. These tweets especially come from so called “social media guys†and “marketing gurus†which makes me to chuckle a bit and shake my head! Dear marketers! This is not true! Many of internationally famous brands use QR Codes in their strategies! If you don't know how QR Codes can benefit marketers I can suggest you one thing! Use http://sticky-mobile.appspot.com/ to generate a QR Code for your website and stick it to your website! Now a person may visit your site as many times as they like anyplace, anywhere, anytime or share your site with phone social features. This is free
If QR codes become a fad, that's for history to decide. In the meantime, they are in the introductory phase of the product life cycle. Apparently, they're much bigger in Japan than in North America. My stereotypical notion of Japanese culture suggests to me that Japan tends to adopt technology faster than in the west. Seems to me that they can be valuable to employ if you know that a lot of your target market are early-adopting smartphone users.
It will be useful in many ways. and one of the useful thing is to avoid/reduce spam. And it will be very easy to get redirected to the concerned page or whatever it may be.
Even though these codes have invented quite a while ago, many people are still quite unclear about what a Quick Response Code is, hence they seem not to believe in this technology. With this limited knowledge in general public; it will take some time for this technology to be on top of everyone’s marketing plans. If adapted correctly, this technology could bring lots of benefits - Fast & easy way to access information, easy way to connect with the target audience, lesser requirement of printing/ re-printing information, convenience, mobility, portability etc. and it’s all about information. We are heading towards a digital era and this has ushered in a whole new generation of consumers that are turning to the web on their mobiles to reach information. So let’s keep our eyes on this technology.
The both question and answer has been posted yourself and for me no need re-answer your question. And i opinion on QR code is it is very useful in merging/attaching online-offline documents by scanning it through QR code reader/scanners.
Effectively QR Codes are meant to start from within mobile devices and deliver content to the mobile media. What this means is that QR codes are indeed an effective technology for those who are using their QR Code enabled mobile devices often, and this is a great tool for them to keep a track and access mobile enabled content. Ultimately QR Codes are an innovative technology that will make everyone's life easier when accessing information via mobile devices regardless of where you are placing the QR Code - whether within printed media, bill board , email signature or within your website. QR Codes to Share links QR Code technology can be effectively used to bridge the gap between offline marketing and online marketing. This means we can place QR Codes on printed materials, so people can scan it for more information. Example: Lets say I am going to place a QR Code on one of my product flyers. So my prospective clients can scan the qr code to view more information of this product. This will be a mobile optimised web page that contains product description, product images, product video and also I would give my prospects some features such as "send an enquiry" , "view customer reviews" , "Buy online" etc. Other uses of QR Codes To share: Plain text, VCards, Phone numbers, SMS, Calendar events, emails etc. Read more on QR codes at http://www.denso-wave.com/qrcode/aboutqr-e.html Also I have seen a huge increase of using this technology in the real estate industry: http://www.qrcodesforrealestate.com.au/ QR Code business cards: http://www.tagstra.com.au/qr-code-business-cards/