How powerful is your online value proposition?Posted on January 5th, 2011 by admin Your value proposition plays a crucial role in conversion, spelling out to prospective customers why they should buy from you. In a crowded online marketplace it is what makes you stand out from the competition so this is one aspect of your online marketing that it pays to get right. An effective online value proposition Is targeted at a specific customer segment Details benefits that are of relevance to that group of customers Offers something they cannot get anywhere else – either from your competitors or from you offline Clearly answers the question “What’s In It For Me?†in the customer’s mind Tells them why they should buy from you Can be expressed in 10 words or less One of the most important advantages of creating distinctive online value propositions for each of your customer segments is that it allows you to provide different messaging and offers by customer type (e.g. Dell‟s offers for small or medium sized businesses vs. home office users). This can greatly increase your success in attracting visitors to your site and converting them to customers once you get them there and for existing customers, up-selling them to higher value products and services. So how powerful is your online value proposition? And would your prospective customers agree? Do you have examples (goor or bad) to share?