Hello, I am renting a 125x125 space on DP Ads since yesterday, I'm wondering how popular is this ad format amongst advertizers? If you're an advertizer, using DP Ads, which ad size format do you have in priority to advertize your site?
It really depends on the quality and quantity of the site traffic! For instance I know that a few years back TechCrunch was charging $10,000 per 125x125 ad and they had 10 ads on the homepage and all of them were constantly sold out... so it really depends!
Of course advertizers will go out of their ways and produce an ad at any size if they want to advertize on a top site in a niche that is perfect for them. But for my site, it's been nearly 10 days now and I have had not even one advertizer via DP for a digg-like site with PR5 and Alexa 8,000 with over 10k unique visitors daily. I mean the site is shown near the top when sorting by alexa rank or PR in the DP listing. So perhaps that's the format I've chosen, 125x125 which is not optimal for advertizers. Perhaps with a 468x60 offering I would have had at least 1 advertizer in 10 days... If someone is offering both 125x125 and another more popular format, does it clearly shows in your stats that 125x125 perform poorly in comparaison? Which sizes did you find sell the best for similar ad placement on your page?
On the site I have the DP floating div which shows to visitors (sliding from left side) but I was more interested in using DP's own pool of advertizers, that was the idea. For instance I also have buysellads with the same format and I get sales, I "suppose" they come from buysellads's pool of advertizers browsing through their marketplace. And the DP ad is above the buysellads's ad, at top left, so it's a good spot it's not the reason.
Still not one ad sold via DP ads, I guess I'll remove it until there's more advertizers interested in my site in the system. Or at least I'll remove the sliding div on my site, it's pretty big and hasn't helped at all selling DP ads.
Just to make me lie, I've received the first ad ever this morning, with a budget limit of $2 a day, which I've just approved.