I've been checking it everyday about 3-4 times a day for almost a year now.. I like to see my cents add up...
I check three times per day. Once between 8AM - 9AM, Once between 1PM - 2PM and once between 7PM - 8PM. I try to stay consistent in checking during these windows. I do this because I have been able to develop performance benchmarks for traffic, clicks, CTR, CPC and earnings for each of these reporting windows. It helps me understand if there is a potential problem brewing in any one channel. More specifically, it helps me determine how much of an impact the economy is having on my business. I have found that in the last 2 months, performance (relative to my benchmarks) have been deteriorating at the end of the day, week and month...my guess is budgets are capping out, resulting in advertisers dropping out.
Since I am new to blogging and I am not making alot of money, I tend to check google 2-3 times a day, just to see how I am progressing.
For those who check all the time, you need to test our new version of AdSenseLog - http://www.metalgrass.com/adsenselog It now includes several new reports and better emails: And best of all it is free if you earn less than 100% a month (with a banner in this free version). Regards, Ron
I check my adsense once or twice a day as I am a highschool student and earning money off adsense beats working in the local supermarket!