still, it's important if you are selling your website. or selling review or links from your site, advertiser consider alexa very much
It depends on the site from my observation. One of my more popular sites change daily. One of my newer sites changes weekly. I hate Alexa!!
I don't think Alexa is as good as the other prominent search engines in the market are. Moreover, if it ranks the user site only if they have installed Alexa Toolbar at their site, I must say this is quiet a negative aspect.
for some of them who lookin' for paid program, maybe alexa more important brow...beside PR and other advertiser's standard...
Users/Visitors who have installed alexa toolbar in browser only counts towards better ranking of website. Other visitors dont actually counts toward your website statistics. It's better if you place a widget of Alexa on your webpage that might assist users to click on it or actively alexa can trace them through your website. Regarding backlinks you really need to keep patience as websites are crawled daily, weekly, monthly and archives yearly depending on priority set by webmaster of that site for bots to crawl. Good luck.
My Alexa gets updated every day around 1pm IST(indian time). Install the alexa toolbar in your browser for getting a good alexa rank.
I don't know why people say that Alexa doesn't matter. My Alexa rank went from 18 million to 6 million to 4 million to 3 million in a month and a half and I my site makes more money the higher my rankings get. I don't understand it but I don't care as long as the trend continues.
This can be found on their website: The rank is calculated using a combination of average daily visitors and pageviews over the past 3 months. The site with the highest combination of visitors and pageviews is ranked 1