Ya, but its better to utilize internet marketing - and go from there. Why pay? You can do it for free.
Just focus on ROI. It should be your guidance. If you are not receiving profit with some marketing method, reduce your costs or quit it. And if you are seeing profit, than by all means increase your spending amount and continue to do so as long as you are seeing profit. Some people/companies spend certain amount on marketing without thinking about ROI and in my opinion that is a big mistake. If your campaigns are not profitable, you are only wasting money.