how much would you spend until you decide if a campaign can be profitable or not?

title says it all! thanks

 

$133.97 seems to work for me.

 

probably around £50 (approx $100) or the first 100 clicks

 

I'd let it run for a week, or $100... whichever comes first. I usually get a good feel from the first three days, but I like to give them a chance.

 

$19,234 works for us per day

 

At least 300 clicks,then I would judge if it is worth it.

 

I run my profit margin times 2 and do so with 2 different landing pages.

 

It all depends on what product you are trying to sell. If it is a $5 per lead then you should try around $50 to test it but if it is a large $100-$250 offer than I would try at least $100-150 before I would say whether it is convertible or not.

 

I have tried a budget of 85 euros at a loss. I had some conversions but less than 50%. Would you still see hope? I didn't really fine tune anything.

 

depends on what I will make back... I will spend hundreds or thousands to test a campaign and gather data before optimizing to make it turn a profit.

Here are a couple of check marks

1. let it run for at least 100 - 200 clicks, if no conversions then find out if there is something wrong like bad links or improper tracking code... affiliate is down something. If I find an error then try again

2. If I get conversions, I will try to collect between 10 - 100 conversions, depending on niche and conversion frequency, and I will collect the conversions even at a loss, just to gather data

3. once I have enough conversion to see conversion patterns, then I start optimizing my campaigns to meet my min ROI goals. By this phase I could have lost $100 or $1000. But I have enough data to make proper campaign adjustments to start turning a profit

 

Thanks robert that is very clear and informative. I have tried my first campaign and spent 85 euros and converted about 40 euros. The problem is that I had 1000's of keywords and about 350 clicks. Conversion rate was something like 1.25%. I created another campaign now and filtered lots of countries out that did not convert. Do you think I am taking decisions on too little data? (I had about 4 conversions).

 

where do you come up with this number? Ive always uses $93.42.

 

well I always start 20 $ a day and see what will happen ? How many sales, how many questions asked by email for that product and try to make it a little better with keywords...

 

I think it's better to go by number of clicks rather than amount spent. I usually let ad group run for 100-300 clicks and see how it converts.