Hmm. Honestly, it's going to be hard since the the olympics are over..Im sure someone will buy it. Perhaps start off small with an auction of $100 and see where it goes.
Either sell it soon while the Olympics are a somewhat relevant issue or wait for the Winter Olympics.
You are going to have a hard time selling this site now. You should consider it selling at the time of winter olympics.
Not only is it not the Olympics anymore, but it is also a trademark so you could get the domain taken off you