We have been doing seo and web design for many years. We have done a little bit of ppc for others and a lot for ourselves. We have a client that wants us to manage decent size ppc program. They spend $10,000 to 20,000 per month. Any ideas on what we should charge? I've talked to people that charge a percentage and some that just charge a monthly fee. Any thoughts or advise will be helpful. Thanks.
I did one with a similar budget and just charged hourly at $200/hr. I suppose you could do a % as well.
charge 5-10% of total campaign Remember, do a good job or refund the money. If you're not ready for such a big campaign, then decline
I would recommend you advise them on doing more SEO. If done properly, they would save a lot of money in the long run.
You could set a fixed price to set up and start their campaigns and a monthly maintenance fee. For that amount, $2,000 to $3,000 is not unreasonable with a monthly of $500. You can provide a 30 day MBG. If you can improve their conversions, you're money well spent.