Hello, is there a good general chart to use to tell how much to charge for advertising? I launched a website in January and for the month of March we are up to about 25,000 unique visits, 70,000 visits, and 1,223,000 page requests. We planned to launch advertising in April and our rates were apparently too low and made a few "potentials" suspicious. Can anybody please be so kind as to tell me how much you would charge for advertising on my site? Here is a link to our home page: http://www.mixposure.com Look for ADVERTISING at the bottom. I really appreciate it, thank you for your time. If somebody could at least get me in the ballpark I'll be grateful.
Nice looking site, seems like it's very well targeted to your audience. I doubt you'll find any guides to what you can charge for ads. Think about who your potential advertisers are. Then think about how much money they have, how valuable a spot on your site could be to them. Sometimes if you ask the advertiser to make an offer, you'll be pleasantly surprised at how much it is Also, I think the $ you can get for ads largely depends on your negotiation/sales skills.
I just have received some data from a well established site, authority site. They have 40000 uniques a month, no external links besides advertisers. Maximum three advertisers a month, size banner 150*150. The costs for one month 1500 euros.
Well, your rates look awful low to me..... You could poke around some of the link broker sites. A text link on a PR 6 page goes for around 40-60 a month depending on the site's target market. If, for example, your header banner will show on all pages, that means 1,000,000+ impressions per month. Even at $1 CPM, which is low, you're looking at $1000 a month.
wow..thats a lot of euro's for 40K uniques.... i do +40K uniques and am currently nearly GIVING AWAY advertising back to the original question....your adverts look way to pricey already... however due to the nature of your site, the value to your advertisers could be great, therefore your ad price looks OK to me.
Hey crazy- they loow low based on teh price he's charging for a site-wide banner ad. At his prices, you would be getting a 1000 impressions for pennies. I'm not a music buff, but I know on a popular, consumer elctronics type site, a decent price would be $2-3 per 1000 impressions. Compared to the site that want 1500 for your 150x150, they are decidedly low. Extrapolate that out to Micposure's site based on unique visitors, and he should be charing 1000 Euros or therabouts. And he's offering a full banner, not a 150x150.
Hi Gents! Thank you for all of the great advice. I plan to have footer and banner ads in rotation with a max of three. Traffic is still picking up so April should see us at 30k uniques easily. Here is another Q, When displaying my stat statistics, what should I show? Here are my current stats, which of these should I proudly displayon my advertising page? THANKS AGAIN!!
Are those prices for a single ad? or do they rotate? Figure in a targeted market, you should be charging $15 CPM, but look at your competitors. I've seen as high as $100 CPM in some markets and I'm sure there are higher ones. Untargeted traffic can be as low as $.50CPM. If you get 300K page views a week, your pricing would be in the range of $150-300 for untargeted views a week. or more likely around $6K for a desirable target market. If you are charging upwards of $1000 / week you are likely to have to 1) split the traffic among advertisers - not a lot of people will spend that kind of money on a new venue. 2) have a way for the traffic to be audited. 3) present some meaningful statistics on your visitor's market 4) present some results that advertisers have achieved. I would suggest contacting a web marketing firm and discussing the costs involved in setting up a professional program and analyzing what it will take to produce significant revenue. You have the traffic, now it's time to capitalize on it.
something looks not right from your stats 17000 visits, 11 million hits ?? somethings being counted that shouldn't be, perhaps? every unique visitor has been 3 times and looked at 100 pages?
When I am going to pay for advertsing I always ask to be added (for a day) to their stat program so I can evaluate them for myself. I like to know they are truly unique visitors and not bots or other devious methods. I am not implying that in this case but making a more general statement.
Thanks for all of the great help! I updated my prices and I should have everything ready to roll soon. Yes, from what I understand, hits take into account spidered pages. We have been toying with SEO since we've launched so that may account for all of the crawls. It's not a stat that I would display for potential advertisers. Mixposure is dynamic and full of content so the high page count doesn't surprise me. Each artist has an individual band page and an individual page for each song on top of that. Some members just do a "Drive-by", and upload their songs and go on their merry way while others are there on a daily basis to read and write reviews. That being said, back to my question. Which stats SHOULD I display on the site? We ended up at over 17,000 uniques, 70,000 visits and 1,500,000 page requests. I've seen sites that just mention their visits and not their unique visits. Is that a good marketing practice or should I include uniques? Which of the above mentioned three stats would you include? Thanks again.
Thank you, I will be using phpAdsNew. Have you had any experience with it? It looks pretty comprehensive so far.
That's a very good idea yfs1. There are many innocent ways that these stats can be exagerated and also many not so innocent ways. Best thing is to check it out for yourself. Is it easy enough to fake the unique visitors count?
There are a lot of people that use Statcounter or some similar free tracking. If there is a good amount of money involved, they will usually throw it on their site for a week. I personally haven't heard of phpAdsNew but I live a very sheltered life at times
I am sorry I could not find at your stats, but I wonder at your use of the word ´hits´. I wonder even more at why I am the only person to pick up on this, so am more than likely going to get a pasting here. Stats terms are vague at best, and the only ones that make any sense whatsoever to advertisers are how many unique visitors, how many page views and how many times their ads are viewed. That is: unique visitors, page views and impressions. To me ´hits´are meaningless as they are dependant on the number of files downloaded. If your pages have a lot of seperate elements your hit rate is huge. It might look impressive to say you get a gazillion hits but it is like a newspaper multiplying its readership by the number of articles, ads and pictures in its pages.
yeh..like i pointed out originally. all that sites stats look rather normal.... standard site receiving 750-800 uniques per day... (March 26,000 unique...thats 750-800,right?) the rest looks baloney...ballonni...below-knee must be counting how many times it loads the 1x1pixel background image