How Much To Charge For Advertising Banners

Discussion in 'General Business' started by Jake Howard, Dec 9, 2009.

  1. #1
    I currently manage a couple of websites, and I am looking to start offering other websites the oppurtunity to advertise through a banner at the top of the page, however I have no idea what a fair and reasonable price is.

    The sites are:

    www.atrec.com.au
    www.australianracingboard.com.au

    Now I am looking to offer the banner space at the top of the page. I am also trying to work out if I should just limit the banner to one advertiser only, or if I should rotate it amongst 2 or 3 advertisers.

    I have been running Google adwords on the site for over a year now, and to give you a guide of traffic, I have listed some details below for each site.

    Monthly Google Adsense Details for:

    atrec.com.au: 100-150 clicks $30-50
    australianracingboard.com: 100-150 clicks $30-$50

    Monthly General Statistics for:

    atrec.com.au: Accesses 180,000. Visits 21,000. Unique Visitors 9000
    Australianracingboard.com.au: Accesses 825,678. Visits 30,000. Unique Visitors 14,000


    If anyone is able to provide advice on the following, it would be much appreciated.

    1. Should I limit the banners to one advertiser or multiple advertisers?
    2. What should I be looking to charge the banners out at?

    Cheers

    Jake
     
    Jake Howard, Dec 9, 2009 IP