how much to charge for a text link

I have been contacted by an advertising agency wanting to place an advert on my website.

It is a simple text based link and I am waiting on details as to whether it wants to be on the home page or all pages of my site.

They have asked me for an anual price, but I have never really had advertising on my site before, so can anyone give me any pointers as to what is a fair price?

I have about 8000 users and my web stats according to awstats are:
Unique visitors: 3218
Number of Visits: 7136
Pages: (2.21 visits/visitor)38741
Hits@ (5.42 Pages/Visit)194561

this is for the month of January

Any ideas?

 

"Annual price"???

They must not know much to pay so much upfront.

For the stats you have, we are talking, maybe, $10 a month.

As an advertiser myself, I can't see me spending no more than that.

But what if you get the money from them for the year, and in a couple of months your traffic jumps up, say, ten times?

 

They are probably wanting the link for SEO purposes and not really for the traffic. We buy a ton of links from site owners and many a baffled by our link buying requests. We usually pay a year upfront if they agree that we will be the only " red widget" company with text links on thier site for 2 years, 95% of them agree. We also tell them that we would prfer to be the only text link advertisier on their homepage. Whats the niche of your site, whats the PR, and are you listed in DMOZ? One of my competitors has 2 people buying links fulltime and he spends 20k - 30k a month on links...

 

Whats you page rank?

 

for that kind of stats, I think that $5 a month is enough.

 

$10 a month for the text link will be good rate

 

Pagerank? Number of outgoing links?

 

thanks for the advice guys n girls.

My current page ranking is 3/10 (boooo)

However I am linked from several high profile websites such as the Trend Anti Virus home page.

I will ask if they have a budget and go from there. I wouldnt mind an annual deal but I certainly wouldnt agree to them being the only text link on my home page.

 

home page $10-15
all pages $15-20

 

around $10 would be great..

 

It's worth whatevey you can get for it Start a bit higher, and see if they bite.

 

Thanks for the extra advice.

I didnt want to start with too high a bid as I didnt want them to simply find another site to advertise with.

 

$10-$20 will be a good price. Don't have more than 10 links. Try to control your outgoing links.

 

I would try and charge a yearly fee...most people don't pay attention after a few months anyways, so you may loose out on monthly links and more admin too.

Charge a flat $100 fee for a year - I would probably do that.