Hi people, Just received an advertising enquiry for one of my “long forgotten†websites, something I put-up as an info site about 2 years ago and totally forgot about it. I think it is PR2 but I couldn’t even be bothered to run stats on it. Any idea how much I should quote? Thanks! expertC
if it is an "advertising enquiry", I assume the advertiser is more bothered about getting traffic and not PR/link benefits. in that case, the rates would depends on ad placement and traffic that your site gets. run a stats tool for 2 days. that will give you an idea about the traffic that your site receives. you don't even have awstats or something similar provided by your host?
Thank for the tip. Actually there is AW somewhere, but I usually disable them as I parse raw Apache logs myself. For this site I put log rotation as just one day and never looked at it. The e-mail doesn’t even ask for stats but simply states that advertiser is interested in type of targeted generic visitors that my site receives. Confusing, huh
the advertiser didn't ask for the stats because maybe he already has a rough idea about it. however, for someone on DP to suggest a rate, he has to know the traffic stats for the site. is it a 100 UV/day site.....1000, 10000, 100000?.....we need at least a rough figure. (the placement and niche are important too).
10000 UV on this one? I really doubt it. Around 100 is the closest. Niche is very specific – ethnic minority website with some free fonts and other small freebies. All visitors are “relevant†e.g. out of 100 all 100 are looking for that particular info.
not a lot of information, but still I will make a guess. let me make a few assumptions: -it is a small site and users are likely to quickly leave. -the advertiser will get a placement near the top of the site. -no other ads on the site (as you mentioned you made the site for informational purpose). -the ads are related to the content of the site. if the above are true, you can expect a good CTR for the ads....say around 10% of the UV's will click the ads. assume a price of 6 cents per click and you have $0.06/click X 10 clicks/day X 30 days = $18 per month. you can ask for $40-$50 and see how the advertiser reacts.
Thanks, people. I'll start from a higher figure and move down if needed. At least I have an idea how toget the pricing right. @exstatic: No, I was contacted by a broker.
This is useful thread, it never occurred to me how to apply a basic rule of thumb approach to selling Ads on targeted sites. I would normally try and see what an Ad agency would offer or such but that can take a while, otherwise I usually aim for $50 or up depending on the sites UVs.
You should use Google Analytics to track how much traffic you get. You can even give access of your stats to advertisers.
I use my own analytics after parsing raw logs. Any external service does not help me is it couldn’t even track hits on favicon.
The pricing is still on your decision.. It would be better if you would be planning and you would take time analyzing that matter..
To be fair is around $30/month for non rotated top banner. And you should sell link coz many people interested to have their link at PRed site.
Thanks for all your answers, people. My ISP had routing problems, so I couldn’t access some sites, including this one. Still the connection not reliable, bug slowly getting there. Regarding the ad, actually they made an offer slightly more than $100 for a permalink (with two sentence description on 3 of my pages). I don’t care much about this particular site; I do not even maintain it anymore. Just keeping it on one of my hosting packages. So I would probably go for it. Selling links to PR2? I think it is my only PR2. My maintained sites are PR4 and up, but I am not into link sales (don’t know why though).
First you should get the traffic details of your site; and revamp the site based on you requirement. I recommend you to allow links for other sites so that you would a get a large number visits. And adsense for the revenue.