Hi everyone! Here's my situation: Just started a YSM campaign, 330,000 impressions on Content Match, only 600 impressions on Sponsored Search! I guess this means I am not bidding enough for keywords, but it looks like if I bid more, I won't make any money So, do you guys have any guidelines on how much to bid on Content March vs. Sponsored Search? Do you systematically set Sponsored Search bids higher because it gives you better quality traffic? My CTR is 0.01 on Content Match and nearly 1% on Sponsored Search, but because of the volume of Content Match impressions, most clicks are coming from Content Match, only a few from Sponsored Search so far and those seem to be expensive! Any insight on this would be greatly appreciated!
set up 2 minisites, push traffic from each source to a different site, see which one convert the best..and BAM..theres your answer buddy
I would suggest turning off content match. You CAN find some good sites that convert but oftentimes your effort will be better spent scaling your search network campaigns.