how much do you think it would cost to be on top per month for the keywords bodyboarding, bodyboard, bodyboards, boogie boards, boogie boards ??
I've never used AdWords, but wouldn't you get the same results for "bodyboard" as "bodyboards" or is Google sensitive like that?
I don't know how much it may cost, it all depends if you are bidding for competitive keywords. The higher you bid the higher you will be in the results, but that's the problem with google you never know how much others have bid.. You may try this: bid low to start and check your serps and increase it to see change. Well that's just what I think..
Open a word tracker account for 1 day and plug those keywords into it. You will be able to scoop the top bid prices for Overture. That will give you a general idea of what price range you would be looking at for adwords. At least this is how I do it
http://uv.bidtool.overture.com/d/search/tools/bidtool normally gives you a good idea but this tool is for Overture (Yahoo! Search Marketing) so the figures are normally 2 to 3 times higher for AdWords. Gaining the #1 position shouldn't really be the main objective, it's more about gaining traffic at a cost effective price.
You can use this overture tool for getting a good view on this. http://uv.bidtool.overture.com/d/search/tools/bidtool/?mkt=uk&lang=en_UK This tells you the Bids cost for the first 10 bidders ona given keywords. But in Google it may be little bit different. But make your smart guess with some good data. It is better than nothing. Here are you Max CPC. bodyboarding Max Bid: £0.10 bodyboard Max Bid: £0.16 boogie boards Max Bid: £0.16 I have seen it, never bid for maximum. Concetrate on getting yourself at second or third at best. The conversion is better at these places as No. 1 attarct tire kickers too. Nuttymarketer
If there's competition on the keyword, you may have to pay more at first to move your ad up the list, and once it settles in with a higher CTR, you can lower your bid and stay in the same spot. Especially with Google's new ranking system, you can't even go by their bid estimates on Google's Traffic Estimator page.