I was wondering, what percentage of the marketing budget should go to the Digital Marketing Specialist? 80%? 50% 30% What's the norm?
There is no norm. It depends on the kind of company and website, what are they selling, how big they want to be and also what kind of people they want on their website. There are companies/websites that do 100% SEO and there are those who only go for paid advertising. Some are even only relying on social media.
Thanks for the reply, Syda! Here's the scenario I'm looking at: It would be split between the Owner/web designer and the DMS/SEO. The Owner sells the marketing packages to the clients and builds the websites. The DMS would then do the SEM work. Would a 60/40 split be reasonable (the 60% going to the DMS/SEO)?