How much should I charge?

Discussion in 'General Marketing' started by CHoeDa, Jun 10, 2008.

  1. #1
    Recently Ive been receiving emails from advertisers asking about my promotion fee cost to advertise on my site. How do you know How much to charge?

    thanks all:D
     
    CHoeDa, Jun 10, 2008 IP
  2. Perry Rose

    Perry Rose Peon

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    #2
    Really can't say anything without seeing your site first.

    But advertisers who know what they are doing do the math. They look at how many monthly visitors you have, and take, say 1% of them that may click on the ads. And of those going to their site, they figure out how many will buy. Usually it's around 3%.

    If they can't see a profit from what you charge, they won't buy space from you.

    Do the math, and take it from there.
     
    Perry Rose, Jun 10, 2008 IP
  3. CHoeDa

    CHoeDa Peon

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    #3
    info:
    traffic rank around 60,000 average
    new site about 3 months
    over 80000 pageviews a day
    over 3000 Uniques a day
    adult site
     
    CHoeDa, Jun 10, 2008 IP
  4. Perry Rose

    Perry Rose Peon

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    #4
    All due respect, forget Alexa ranking. It doesn't mean a thing.

    A site can have a high rank, but have very little traffic, while on the other end of the stick it can have a really low ranking, but they get hundreds of thousands of hits via advertising and word of mouth outside the Net.

    But, many advertisers don't know much, so they do look at the Alexa ranking, so...

    I'm an advertiser, and with a site of over 3,000 daily hits, I would shoot you a proposal of, say, $75 for the first month. As an example, that is.

    I'm figuring that I may, MAY get 4 sales out of your traffic, which would leave me a proft of, say, $30. That would be ok with me because I focus on volume. It adds up.

    You could ask them to send you a proposal of a rate they may have in mind.

    Keep in mind that they may have already checked out your competitors' rates who have similar amount of traffic, so it's a chance to either undercut them or knowing not to charge so much.
     
    Perry Rose, Jun 10, 2008 IP
    CHoeDa likes this.
  5. CHoeDa

    CHoeDa Peon

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    #5
    thanks for the help +rep
     
    CHoeDa, Jun 10, 2008 IP
  6. CHoeDa

    CHoeDa Peon

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    #6
    I was told this "the proposal would be depended upon truthful documentation of your click and customer rate. and that 30 dollars a month was the start up rate that they used for most companies"

    Should I go through with this?
     
    CHoeDa, Jun 10, 2008 IP
  7. Perry Rose

    Perry Rose Peon

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    #7
    I would.

    If you can get more advertisers, then that will pay your rent.

    $30 is low, I admit, but you have to start somewhere, right?

    All of us had to start at the bottom, even the owner(s) of this site.

    Hope you make it out there.
     
    Perry Rose, Jun 10, 2008 IP
  8. Ikaruga

    Ikaruga Active Member

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    #8
    the magical answer is ((PR * 10) - 1) / 1.3
     
    Ikaruga, Jun 10, 2008 IP
  9. Darkness

    Darkness Peon

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    #9
    Darkness, Jun 10, 2008 IP