How much percentage of ad revenue is paid to publishers?

Discussion in 'Payments' started by munavvar, Nov 22, 2009.

  1. #1
    Can anyone guess, what is the percentage of ad revenue does google pay to the publishers per click?
     
    munavvar, Nov 22, 2009 IP
  2. Aquarezz

    Aquarezz Notable Member

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    #2
    It isn't shown anywhere, but from what I see as my revenue and what people invest for the keywords I'm targetting, they're only giving around 20% maximum. At least that's for my niche ;)

    Still, they are the best between all the others, by far.
     
    Aquarezz, Nov 22, 2009 IP
  3. munavvar

    munavvar Peon

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    #3
    Ic. I thought it was around 20 - 25 %
     
    munavvar, Nov 22, 2009 IP
  4. zodiac

    zodiac Peon

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    #4
    yeah,google keeps 80%. :rolleyes: that would be the worst percentage of any tier 1 ad network.
    that's more like the percentage they keep.

    they payout 7x% range.
     
    zodiac, Nov 22, 2009 IP
  5. Adsense Pro

    Adsense Pro Greenhorn

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    #5
    This is not a fix figure, it will change every year,
    83.7% in 2007, you may refer to the official fig.
    [​IMG]
     
    Adsense Pro, Nov 22, 2009 IP
  6. munavvar

    munavvar Peon

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    #6
    You mean they share 80% of the revenue?
     
    munavvar, Nov 23, 2009 IP
  7. aravindbabi

    aravindbabi Peon

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    #7
    They will take 10% share for each click from publishers websites
     
    aravindbabi, Nov 23, 2009 IP
  8. COBSolutions

    COBSolutions Well-Known Member

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    #8
    After all you dont have the hassle of negotiating with advertisers, placing codes and then renegotiating it all each year, man one needs to have a huge marketing team for all these activities, atleast google is making it easier for us, well would that require 80% is debatable
     
    COBSolutions, Nov 23, 2009 IP
  9. Delboy Trotter

    Delboy Trotter Active Member

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    #9
    Do they take 80% or give 80% of ad price?
     
    Delboy Trotter, Nov 24, 2009 IP
  10. Aquarezz

    Aquarezz Notable Member

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    #10
    According to other's replies, they give away 80% of the revenue to their publishers so they just keep 20% for themselves. ;) It isn't proven though, but it is according to some messages and images.

    - Aquarezz
     
    Aquarezz, Nov 24, 2009 IP
  11. stock_post

    stock_post Prominent Member

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    #11
    If they give 20% for sure -- All the publishers will make a lot more than what they are making now.

    They only pay peanuts and keep most for themselves.

    They have monopoly on this market. (no one else is even close)
     
    stock_post, Nov 24, 2009 IP
  12. zodiac

    zodiac Peon

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    #12
    :confused:
    if they paid 20%,everybody would make a lot less.

    if you got a click that made you $1,do you really think that advertiser paid $5 for that click?:rolleyes:
    no,more like $1.25
     
    zodiac, Nov 24, 2009 IP
  13. some123

    some123 Active Member

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    #13
    Yea, google makes their money on the volume of advertisers, so they can afford to give more to their publishers
     
    some123, Nov 25, 2009 IP
  14. Mr. Gill

    Mr. Gill Active Member

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    #14
    20% is too much. No wonder Google is not affected by Global Meltdown
     
    Mr. Gill, Nov 25, 2009 IP
  15. Aquarezz

    Aquarezz Notable Member

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    #15
    But if you know that increasing your percentage with 5% means that you will earn a few millions more, than I'm sure you would increase it with 5%. No matter what others say. The best earners keep using Adsense, and the bad ones go away. That's just what Google wants ;)
     
    Aquarezz, Nov 25, 2009 IP
  16. Hobby2Wealth

    Hobby2Wealth Peon

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    #16
    The keywords that I target typically generates about $0.20 - $0.40 per click. After checking the average cost for those keywords(advertisers pay Google), I'd say that Google pays around 10% of the revenue to publishers. Either that or Google is ripping me off. LOL
     
    Hobby2Wealth, Nov 25, 2009 IP
  17. zodiac

    zodiac Peon

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    #17
    it's because n00bs like you look at a tool that is for google search,not adsense and it's what an advertiser could pay,not what they do.
     
    zodiac, Nov 25, 2009 IP
  18. Hobby2Wealth

    Hobby2Wealth Peon

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    #18
    Let's refrain from name calling please. Thank you. So, what
    am I using again? You seem like you know a lot about nothing, so please tell me.
     
    Hobby2Wealth, Nov 25, 2009 IP
  19. sachin410

    sachin410 Illustrious Member

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    #19
    In 2008

    Google Network web sites earned $6,714.7 million in revenues.

    "Traffic acquisition costs related to AdSense arrangements" were $5,284.3 million...that's 78.7%.

    Source: Google's 2008 annual report.
     
    sachin410, Nov 25, 2009 IP
  20. sushilfame

    sushilfame Well-Known Member

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    #20
    depend on your niche only --Not Fixed either
     
    sushilfame, Nov 26, 2009 IP