Please excuse my naivete here. I have a business I am thinking about selling and really have no idea how to place a realistic value on it. It does quite well (by my standards at least) but I want to move on to other interests. I thought about placing on a site that exclusively sells businesses and have begun this write-up. Any feedback appreciated regarding valuation, or sites best suited for selling web-based businesses. Please note that some information is confidential here for privacy concerns. _ _ _ _ _ _ _ _ _ _ We are a developer considering the sale of a popular software title. This is a ****** product that has been continually developed over the last two years and is currently in it's fifth revision. It is far and away the best, and by many accounts, the only software of it's kind in it's niche. It has several attractive features that represent something both exclusive and of exceptional value to the user. Following are some basic stats representing the last 90 days of activity. The current release of the product (live September, 2008) has seen an substancial increase in sales. Consider that these numbers were achieved with very little outside influence, promotion or marketing expertise, and we believe represent just a fraction of what the title is capable of with the right support structure. It is very popular among users, many of whom have purchased subsequent versions. Last 90 Days, September 9 through December 9, 2008 _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ * 474 Sales from our website, with an additional 30 to 50 from Ebay and other outside sources. * 172,000 page loads and 76,000 uniques on our website. Additional Information: * Current retail price is $29.95. * Domain is seasoned over 2 years. * Fulfillment is 100% automated. * Top 3 to 5 position (organic) for #1 key phrase in Google and Yahoo. * Positive Editor's Review from PC World online in 2008. Currently over 6300 double opt-in subscribers to mailing list started about 5 months ago. This number would be much greater had we not chose to require double opt-in. However we felt it was better to build the list slowly with true quality subscribers. This software title represents a great deal of time and money invested in development with top quality programming resources. It is built on a standard and completely stable Windows platform. Includes installer package. Much of the content is proprietary and unique to the application. Support requests are minimal and usually limited mostly to feature use and registration. We currently option two different trial versions and the full retail version. Our website is professionally maintained with great graphics and content. It also contains an extensive online help system as well as tutorials and video examples. Finally, our software is quite simply entertaining and fun! Great appeal for someone interested in an artistic niche. We truly believe the sky is the limit with the right promotion and marketing. Excellent opportunity for the right party, especially one with existing marketing and promotion channels. Consider the amount of success we've achieved, and we're essentially marketing novices. We'd love to see this title taken to the next level. Our monthly expenditures are minimal. We pay a small amout for site hosting and about $500 monthly for various pay-per-click campaigns. All development costs have already been absorbed. Why are we selling? We have other great ideas we're developing. This requires capital. Note that we will agree to a 2 year non-competition clause to protect the buyer's interest, i.e., any new product(s) we develop will not directly compete with this product. Buyer shall receive all source code, content, domain, website, and fully exclusive ownership rights. We will also provide full training due to the proprietary nature of the software. You can quite literally plug in your payment processing mechanism and take orders from day one. It is turn-key. Terms of sale. We do not have a fixed price and are not eager or under pressure or obligation to sell. We are, more accurately, testing the water to see what kind of interest we receive. We will share additional information only with qualified, interested parties. We are happy to discuss, and/or entertain offers taking into consideration both current performance as well as growth potential.