I have run an online advertising network before as technical support. We use both CPA and CPC. Most of the banner that we run are swf and gif. What we do is set the ad campaign, upload the image, set the frequency capping etc etc. During those years, the revenue sharing is between 70-30, 60-40 and even 50-50. Now i am running adsense in my own site and i wonder how much is the sharing in Google PPC. I am using an adwords and adsense. I noticed of very large gap between paying the bid and the earning from clicks. Is there idea about the ratio between Google network and publisher?
well Google has never disclosed the %age sharing..... though rumours are there, they keep large portion themselves...
don't listen to them! google - users don't have fix rate! because it change from time to time! now the economic not good, so google will likely take more than 80%... but in the pass, google only take 40% or less...
In our rmx it is 70-30 for the quality site while it could go as much as 50-50. I have compare the adwords and the adsense and the rev sharing is too big yet i do not know if this standard. It might change according to niche of course but not too big nor too small.
When google first lauching, they are paying 80% revenue to the publisher but now they already reduce it to only about 73% according to their financial report
Google will never share what they percentage they give whatever these guys are giving cant be correct
True, i believe minimum bid for adwords is $0.10 and had seen lot of cases where google pays $0.01 for 1-3 clicks to adsense publishers.