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How much is a 3 letter brandable .io domain worth?

Discussion in 'Appraisals' started by jagan123, May 12, 2013.

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  1. #1
    I have an offer for a 3 letter .io domain.
    Recently, Google added .io extension as GccTld. How much is the best price to pay for this 3 letter .io extension domain? My client is looking to get it for a brandable/SaaS web company.

    How to know if it's the right price I'm paying? Does this .io impact SEO or SERP results?
     
    jagan123, May 12, 2013 IP
  2. ryan_uk

    ryan_uk Illustrious Member

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    #2
    No SEO benefit. .io is treated the same as .com, .net, .org, etc. As for value? Whatever the buyer is willing to pay. What it's worth to them as a business, as a brand for them (vs what else is available). In my view though, if 1) the .com is taken, 2) this isn't a "hack domain",and 3) word of mouth and type-ins are important, come up with a .com brand name. If they aren't important (i.e. search and referrals are the sources of traffic), then a .io is fine.
     
    ryan_uk, May 13, 2013 IP
    puremonopoly likes this.