How much is a $1300 icome/month site worth?

Hello,

I have a website that earned $1300 from google adsense last month (november).

The months before that date I didn't had any advertising. How much will this site be worth (average or something)

 

Well normally a site would go for months rev, x 10-12 months but it also depends on maybe your PR or backlinks, also age of site and pages indexed. What is the URL it would be interesting to see the site and maybe you could post some stats. Are you interesting in selling the site or just apraisal?

 

Just apraisal at this moment

The site have a PR4 and about 5k unique visitors a day. It is about 9 months old I think

 

i guess you would get minimum 10k for your site and maximum $18k

 

Other things that will affect the value is how much effort per month required to get the $1300...

 

For a 9 month old site I would estimate between 6-10 months of your net income.

 

I wouldnt offer anywhere near 6-12 x revenue with only one months proof of income. For serious buyers you would need at least 3 months consistent income if not more to justify the value.

 

i agree with l234244, one month of $1300... and the rest $0 why the sudden jump, The 3 month average would be $433.. so maybe I'd pay that.

 

Assuming the site doesn't need much daily work, I would think you could get in the price range of $2k.

PM me the URL if you are interested in selling.

Brandon

 

Without good history you would be max $8k probably around $3-$5k with a lot of questions to answer.

 

Main question if it's making $1,300 a month first month on why sell? Unless of course it was a fluke, IMO

Otherwise I agree noway I'd pay 10-12 months taking the $1,300 as average. If stats show steady traffic I could see possibly $5K, I still more than likely wouldn't pay it on one months rev though.

 

Is the $1,300 net (after all expenses i.e. hosting, advertising, etc. are paid)?

Is any of the traffic purchased?

How many hours a week does it take to maintain the site? If it is more than a couple of hours, you should deduct a fair amount for salary to get a true net.

It's hard to value a site based on only one month, but if you had 3-6 months (a year is even better) then I would say 8-12X the monthly NET revenue.

I would always be suspect of a site being sold with only a one month track record. It doesn't mean anything is wrong, but I would look very closely at the deal (everyone has a good reason why they are selling) and the price you would get would be much less than an a site with an established track record.

I have sites that can have pretty wild swings from month to month. Some sectors do really well for only a few months out of the year. A rankings shift can also greatly impact the net of the site if the traffic is all organic.

 

Its worth whatever someone will pay

If you have someone interested then a good forumula is probbably (1 year of income /12)*10

 

Okay, not trying to thread-jack here but a couple of people have questioned the quick jump for the original poster's site and said that having only a single month of revenue reduced it's value, but I (and I bet most here) have seen sites jump suddenly for one reason or another. So, if the jump came by natural causes (such as an investment in SEO/design/theme popularity or etc.) wouldn't that equate to a higher value for the site?

For instance, I have an affiliate site that's sat around for 3.5 years making just a couple dollars a month. It was an afterthought site and requires no upkeep so I never got around to investing any time into it at all. Back in July I had a new design created and spent a little time on SEO for the site and since August it's averaging $313.81 monthly, with October reaching $567.98. How would this site be valued?

Based on the last four months? The last year? The full 4 year history?

I guess I'm just asking if there's any weight in how the jump came about or not--providing it's of natural and not purchased or manipulated causes.

 

scott

in my opinion sure ... but the shorter the timeframe for earnings the more
questions a prospective buyer should have ... a site with 4 years stable
earnings is gonna need a lot less explaining than one with 1,2, or 4 months
earnings or as you say one that has a big change in earnings





my view is 10-12 months is
more of a "sellers" price going less reduces the risk for the buyer

 

Nobody can possibly give you an accurate appraisal of a website without seeing it first. The reason people quote 10 times monthly earnings or whatever multiple, is because we see it quoted so much that it's become a 'rule of thumb', but people seriously buying websites know that a 'rule of thumb' goes right out the window when a gem of a site comes up for sale. The 'rule of thumb' generally just gets used for generic sites, and without knowing more about your site than what you earned with Adsense last month, the general 'rule of thumb' is all you're going to get.

 

Here's the thing, you need to prove the VALUE is there if you want to make cash from selling it.

If you have a relatively new site with only a month or two of income, you have to be ready to take a heavy hit on the price because you just can't expect someone to honestly believe that income will stick.

If you have a site that is a bit older, even 6 months or a year, you can at least show that it has SOME sticking power. If you've managed to steadily increase your month to month earnings, then the buyer will have confidence that this trend can and will continue... therefore greatly increase the VALUE and also the price.

If you have a really old site, say several years old with steady and reliable income, visitor base and so on.... then just about anyone will be willing to part with their money to buy your site.

Look at it this way, when buying anything would you pay the same amount of money for a well known and trusted brand as you would for a NEW and untested brand? I didn't think so... same thing with websites.

 

petertdavis said it -- people just quote x-x times monthly revenue because, well, everybody else is doing it. I've done it myself when buying or selling small sites. If I'm looking at under $500 in the trasaction then I usually set the mark at 8 times monthly revenue and tweak up or down based on concept and content.

When there's special circumstances and you're talking about numbers way above $500, like with the original poster's situation or even the one I described above though, those general rules of thumb fly out the window.

That's why I asked what I did about a site that sees a natural jump.

Good thread, hope it's been helpful to the original poster too...