Search Engine Optimization (SEO) is a technique to enhance the organic search engine rankings and increase the online visitors for a website by incorporating various changes on and off the website. SEO helps to drive more good quality traffic to your web site. A number of factors govern ranking of websites and they should be carefully managed for attaining better rankings in search engines. SEO factors for achieving higher ranks can be broadly classified as on page SEO and off page SEO factors. On page SEO generally deals with such areas as optimizing the title, the keywords, the description, and the contents. When the search engines read the source code of the page, the automatic assumption is that the web page has as its main premise, the idea that the keyword emphasized, connotes. Off-page SEO is primarily that portion of SEO that is performed outside the realm of the web page itself - primarily on other people's web sites. The important on page SEO and off page SEO factors for achieving high rankings are • The competition for key phrases • Number of links pointing to your website • How long your site has been on web • The magnitude of your current web presence • How much good content is provided on your site • The strength of your post monthly maintenance plan • The design of your website. Frequently creating relevant content in the website is one of the important factors for getting higher ranks in search engines. Site relevance and age of the internal and external links will create a major difference in ranks. Site maps should be correct to get better site relevance and authority sites should be used to bolster the links for your website. One should also consider importance of factors such as in-bound link quality, in-bound link relevance, in-bound link title keyword density, in-bound link anchor keyword density, in-bound link quality and title keyword density. A number of quality back links will enhance the rank of your website. Various methods can be used for obtaining quality back links such as social bookmarking, forum marketing, blog postings and link exchanges. However one should not forget the fact that higher rankings in a search engine is a result of finding the right combination of elements such as forecasting trends, targeting the right marketing channel and audience and optimizing the terms.
it depends on your marketing strategy anjali, If your target is to reach global audience through internet.. then seo is must and should for your website... if not.. you can target your offline customers through other source. and about careen in seo.. it's better you be in the market and learn more things now..coz..as per my market analsis, Internet market is now recovering and now it's coming with the increased booming.. you can't expect too many $$ now but you can get handful job in future...
SEO helps in building PR and traffic to your website.. A career in SEO might mean that you provide SEO services to other people and they pay you for promoting their website.. Just a personal view..
I am agree with stave04seo, Yes That Whole depend at your marketing strategy ! how you can grow your business, How You Want promote your customers. If You Plan Business World Wide, You Should Need SEO, Thats one only way for increase your customers !
In online marketing SEO having an important role, and also its helps to make the site with high quality... without SEO very hard to make the site popular and also to bring visitors,,,
SEO is not an easy task, it requires lots of time and patience to complete the SEO of a website. If done correctly, the world is in your hands...
in some case, SEO also requires a lot of money (if you have enough). For a webmaster, SEO is very very important. The same as we need the air for breath.