How much i should charge for running adword ads?

Discussion in 'Google AdWords' started by Rinki12, Jun 16, 2015.

  1. #1
    I just got a client who want to run their ads for us and his budget is around 1000$ i am just confused how much i should charge to manage this campaign. Expert suggestions are welcome.
     
    Rinki12, Jun 16, 2015 IP
  2. sam.hunt0710

    sam.hunt0710 Member

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    #2
    Hello Rinki ,

    rates depends upon campaign to campaign , company to company .

    You can ask for 10-15% of the total budget . What services you will provide to your clients in adwords campaign.
     
    sam.hunt0710, Jun 16, 2015 IP
  3. Rinki12

    Rinki12 Banned

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    #3
    I am freelancer and Adword Certified
     
    Rinki12, Jun 16, 2015 IP
  4. MarkFiore_HMD

    MarkFiore_HMD Peon

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    #4
    Hi Rinki,

    I agree with Sam it does depend a lot on what the service is, what kind of reporting if any, client conversation time, etc. I actually charge around $299 for a $1000 campaign, separate from spend, so my analysts have some real hours dedicated and don't just set it and forget it. Consider a client with $1000 budget that gets closes for $200 worth $1000 each. Right out the gate, their ROI is 500%, total revenue is $5000 and net revenue is $4000. However, lets say they choose to spend $300 a month to have a dedicated analysis and over a few months they get that cost per close down to $166, just one more close a month So for $300 increase their total revenue increases to $6000, their net revenue increases to $4700 and their ROI does decreases to 461% but that does matter because your net increased and ROI is positive.

    Man I can rant about paid search :p... point is it depends on what you are giving them, some clients don't want reporting, interaction or much improvement, just maintenance. Others so want a full service, which is normally better for their business, so I'd price somewhere between my and Sam's recommendations, depending on what they want.

    Mark
     
    MarkFiore_HMD, Jun 16, 2015 IP
  5. webguy84

    webguy84 Well-Known Member

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    #5
    I would charge around $250 monthly... although it also depends on the expectations o the client as you can't dedicate long hours for that amount...
     
    webguy84, Aug 27, 2015 IP