I just got a client who want to run their ads for us and his budget is around 1000$ i am just confused how much i should charge to manage this campaign. Expert suggestions are welcome.
Hello Rinki , rates depends upon campaign to campaign , company to company . You can ask for 10-15% of the total budget . What services you will provide to your clients in adwords campaign.
Hi Rinki, I agree with Sam it does depend a lot on what the service is, what kind of reporting if any, client conversation time, etc. I actually charge around $299 for a $1000 campaign, separate from spend, so my analysts have some real hours dedicated and don't just set it and forget it. Consider a client with $1000 budget that gets closes for $200 worth $1000 each. Right out the gate, their ROI is 500%, total revenue is $5000 and net revenue is $4000. However, lets say they choose to spend $300 a month to have a dedicated analysis and over a few months they get that cost per close down to $166, just one more close a month So for $300 increase their total revenue increases to $6000, their net revenue increases to $4700 and their ROI does decreases to 461% but that does matter because your net increased and ROI is positive. Man I can rant about paid search ... point is it depends on what you are giving them, some clients don't want reporting, interaction or much improvement, just maintenance. Others so want a full service, which is normally better for their business, so I'd price somewhere between my and Sam's recommendations, depending on what they want. Mark
I would charge around $250 monthly... although it also depends on the expectations o the client as you can't dedicate long hours for that amount...