However, I don't think its 78% in all cases because many times we get 1, 2 cent clicks but the minimum advertisers are allowed to bid is 5 cents.
I'm not sure anymore. I think the payout has a lot of variables. I think the payout rate has dropped. I compared 2005 and 2006 stats. Just a random day from each year. 2005 - ~25000 pageviews ... payout $411 dollars 2006 - ~25000 pageviews ... payout $220 dollars Clicks were approximately the same.
Possibly, of course. I don't think that's the case, not in my case, at least. My cost of creating adwords hasn't gone down. I know what people are bidding for the words because I make adwords campaigns too. Other factors come into play. Repeated clicks from same visitor over a period of time? Low conversion? Too many clicks in a given period? Not sure.
I don't think Google makes that kind of data public. This allows them to change the rate freely. I'd guess that some publishers get a much better cut than others.
They should make it public. I cann't understnd why we publishers bowing to google this much. We have our rights just same as Google.
Cos they pay us. It's just like any boss, you stay out of their way, work quietly and collect your money.
Google is certainly not our boss. We are selling adspace to Google. 'Normal' traders also have the right to set their own price for their goods.
The person that is needed more, sets the price. As soon as Google needs you, you can set the price. The only other way to get your share up is with business competing for your ad space. If enough people use YPN and YPN pays more then Google will start paying more. And even then Google has to consider whether paying everyone more will cost them more than losing some people to the competition.
It this topic really importent? Its compleately upto google how much they share and how much they don't.
Last time I took closer look was on 3rd quarter 2005, when Google gave 78,5% to publishers and kept 21,5%. Looks quite fair to me. Google releases today the 3/2006 financial report. You can find more information from http://investor.google.com/earnings.html
It depends on over a dozen factors. Page views inbound links and niche are just 3. I have built a tool that gives the minimum and maximum payout. One thing I cannot share is the algorythm I am using. Lets just say that after 18 months research I came accross it by chatting with people whos job it is to know these these