Few words about AdSense earnings and other online ad agencies. If you are not satisfied with your AdSense earnings or can not get approval, there are alternatives like yahoo, Aol, Microsoft, who provide similar services. How much can I earn with online advertising? I have done some research from the corporate side, to see how much money Ad agencies and high traffic websites are earning AdSense grew 12% year on year in the first quarter 2013 and its 23% of revenues Google generates, but most of Google revenues come from their own operated Sites Google, Youtube ..8.6 billion of Dollars and increased by 18%. see Google web sites vs Google Network web sites (AdSense) How much are your earning with AdSense account? To give you an Idea about ad earnings, here is a simple calculation. Assuming Google earns $1 per 1000 page views on the AdSense, and with 3.6 billion dollar AdSense revenue in the first three months, it would result in 3 600 000 000 000 page views in three months. That means every human on the planet had seen 513 web pages with Adsense in the first 3 Months. So is the CPM $1 an average price? (keep in mind that google said, they pay out most of the money to the publisher so the Cpm must be over $2) I can not tell what is the Cpm of Ads on Google website but there is some data on Aol's. Aol websites earn per 1 Unique visitor 50 cents Display Advertising Revenue per unique visitor ($ per Month) is $0.51-0.40 Imagine how much money you would get with this rate? Those examples clearly show, that there are advertisers willing to pay good cpm rates on the web. Internet Advertising Industry grew by ... Bottom line money can be made with online advertising, but mostly from the corporate side, you must have high traffic website to get decent Cpm rates See Ad revenue on Facebook, Yahoo, Aol, Google, Ebay and more There are Alternatives to AdSense but with less marketshare, I hope I could show that there are much higher Cpm rates out there, so try to get them!
AdSense offers Cpm or RPM to not just ppc, CPM is a common measure to compare cost per view, ads on tv or else.
you should check your adsense earnings using this calculator http://ads-earnings.com, you can also enter your target earnings to find out what page impression you need to achieve this.