Most of the time I get a "Great" quality score, so min min bid is $0.03 - $0.05. Sometimes I get "OK", so the min bid is $0.10. My question is, if the bid I actually need to get on the first page is greater than the min bid (say $0.50) how much of a bearing does the keyword quality score actually have in the long term and after building up a decent ctr and keyword history. Thanks.
A lesser quality score will mean you will have to pay more for the same ad position that another advertiser gets because they have a better score.
Quality score is the key to everything! With out a good quality score, you can scratch making any money at all. You'll be paying for $10 clicks all day.
you can think of a more highly targeted keywords e.g instead of "make money online" use "how to make money online using blog" which gives a lower bid cost and more targeted traffic
Keyword quality score matters as those who have commented above have mentioned but I have had low quality score keywords convert for me and more than pay for themselves. In the end its really all about conversions and how much they bring you.
There are a number of Quality Scores - you can see the Minimum Bid Quality Score, but not the Ranking Quality Score. The MBQS only controls the amount that you have to bid to appear. However, as the inputs into the Quality Scores are largely the same, most people take the MBQS to be a guide as to their RQS. The Ranking Quality Score is critical - it determines what position your advert appears in for a given bid - so if you double the RQS, you pay half as much to appear in the same position. Here's a more detailed demonstration of how it works: http://www.epiphanysolutions.co.uk/...quality-score-to-decide-your-adverts-position
Thanks for that CustardMite. I guess the question I was trying to ask was if I'm only being ranked for CPC * CTR and it's a higher priced keyword then the fact I've got a "great" or "ok" keyword matters little in the scenario above. If it's CPC * QS (which is made up from ctr, keyword QS, Landing Page QS, Ad QS etc etc) then that's a different story.
I have one campaign where I have been # 1 for quite some time in a moderately competitive market, My max bid is $1 but the amount I pay continues to drop s my CTR increases to where i only pay about 1/3 of my max per click.. my page also gets very few people who hit the back button which I think is a big factor in quality scores
The increase in CTR indicates that your ads is relevant. If only you can refine and tweak your landing page, you will be able to convert these traffic into sales!
Not necessarily. If you sell expensive, high quality furniture, you may find that "Cheap Furniture" gets a higher CTR as a title to your advert, but it'll deliver a lower quality of traffic. You want to attract as many clicks as possible from people who are likely to convert but you want to dissuade people who are not likely to convert. I have a more detailed example on my guide to Adwords: http://www.epiphanysolutions.co.uk/...advert-text/maximising-the-click-through-rate