Hey Just wondering if anyone uses banner ads on the content network and the kind of money you are paying to have them displayed? I guess it all depends on the market you are trying to targeting. But I just wanted a rough idea of how much it would cost, also is it best to go with paying for clicks or impressions? Thanks for any help!
it costs the same as text ads. the clicks vs impressions is something you'll have to test. G will give you data about all the sites your ads are displaying on so you can make educated decisions about which (CPM or CPC) is the most cost effective model for your campaign. In short, you're asking a very general question that could swing either way depending on the campaign you're running.
Thanks for answering. It was because I have 2 200 x 200 square banners that have been approved and I have selected lot's of websites to display them, I put the cpc at only £0.15p about $0.24 and so far I haven't had any impressions?