I'm currently pondering whether or not I should invest to have a site I manage redesigned from the ground up I've looked around and it costs around 500$ USD to have a custom wordpress template. Its a french gossip site so it does cater to a younger demographic so I am wondering if something nice would do it as I currently use a free template on wordpress So, my question is, considering your experience, would a complete site redesign affect CTR and adsense revenue? and be a good ROI? (without changing ad positionning as I believe I ahve already optimised its placements)
it all depends on how you build your site - is your template search engine friendly where you put ads and so on... it will work with free template also if it's good