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How much do you use social media to promote your directory?

Discussion in 'Directories' started by Nima, Nov 19, 2013.

  1. #1
    Does anyone use any social media for serious directory marketing efforts? I'm not talking about just having a Twitter account and using it every now and then... but rather an active presence and continuous marketing.
    SEMrush
    What platform(s) do you use? How successful has it been?
     
    Nima, Nov 19, 2013 IP
    SEMrush
  2. EngineerofSuccess

    EngineerofSuccess Well-Known Member

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    #2
    I'm personally glad you asked this question and created this discussion thread. Today's age of information marketing and information technology, using social media and some promote a directory, blog, forum or website is an absolute must. Even if you're promoting an article that you submitted to an article directory and had published, it's good for business to promote your article on social networks like Facebook, Twitter, LinkedIN, Pinterest, ReddIT, Sonico, Plurk, Google+ and so forth. You can use an automated content sharing service to distribute your content to social networks and social bookmarking services. The beauty of doing so is that although you will be paying a monthly fee for whatever plan you choose on social networks. This way, you won't have to manually raise one finger to raise awareness of your newly published content on social networks and social bookmarking services, as the paid automated content sharing service will be doing that for you. It'll give you a grand opportunity to focus on creating quality content on your blog, forum or website. Do you currently have a Google plus page or any accounts on social bookmarking services at this time, or, a YouTube channel?
     
    EngineerofSuccess, Nov 19, 2013 IP
  3. Nima

    Nima Well-Known Member

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    #3
    I dont do any social media marketing for my directories right now but im doing my research right now
     
    Nima, Nov 21, 2013 IP
  4. stoner3221

    stoner3221 Notable Member

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    #4
    I have incorporated social media with directories for several years.
     
    stoner3221, Nov 21, 2013 IP
  5. EngineerofSuccess

    EngineerofSuccess Well-Known Member

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    #5
    what is your web marketing strategy like, if you don't mind me asking? :)
     
    EngineerofSuccess, Nov 21, 2013 IP
  6. narendra kumar

    narendra kumar Greenhorn

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    #6
    It is good promote your web directory in social media but how long it will be boring
     
    narendra kumar, Nov 21, 2013 IP
  7. Alex210

    Alex210 Well-Known Member

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    #7
    Lately i see a lot of likes and shares in my stats so i suppose my users are taking care of that.
     
    Alex210, Nov 22, 2013 IP
  8. Nima

    Nima Well-Known Member

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    #8
    As allowing social sharing from your website or actually promoting your directory through social media?
     
    Nima, Nov 22, 2013 IP
  9. Nima

    Nima Well-Known Member

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    #9
    Do you track whether the traffic from those shares are converting or not?
     
    Nima, Nov 22, 2013 IP
  10. EngineerofSuccess

    EngineerofSuccess Well-Known Member

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    #10
    yes, it is good to promote your site on social media using subscription content distribution, simply because you don't have to lift an extra finger to share your link on multiple social platforms every time a new piece of content is published to your blog or website.
     
    EngineerofSuccess, Nov 22, 2013 IP
  11. Nima

    Nima Well-Known Member

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    #11
    Yes, its a good start. I've found that without having the engagement back and force after the publishing of the feed, the conversion numbers stay very close to zero.
     
    Nima, Nov 22, 2013 IP
  12. Mia

    Mia R.I.P. STEVE JOBS

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    #12
    We've not used Social Media per say to having a Facebook Page, Twitter account, etc, but have advertised the directory ON Facebook. The results were pretty much as expected and paid for itself. I think word of mouth and brand yields more consistent results however.
     
    Mia, Nov 22, 2013 IP
  13. EngineerofSuccess

    EngineerofSuccess Well-Known Member

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    #13
    Conversion #'s stay close to 0? What conversion numbers are you referring to? :)
     
    EngineerofSuccess, Nov 22, 2013 IP
  14. Nima

    Nima Well-Known Member

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    #14
    People actually buying a product or taking specific actions on the website (filling out a form, etc). What's the point of advertising if the traffic is not converting
     
    Nima, Nov 23, 2013 IP
  15. EngineerofSuccess

    EngineerofSuccess Well-Known Member

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    #15
    if you believe in yourself and continue to create unique and engaging content and have a long-term vision of where you desire your online business to be in the next and 20 years, wouldn't you continue to go the extra mile if your website affiliate programs were converting or not? :)
     
    EngineerofSuccess, Nov 23, 2013 IP
  16. Alex210

    Alex210 Well-Known Member

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    #16
    I suppose they do.
     
    Alex210, Nov 24, 2013 IP
  17. Nima

    Nima Well-Known Member

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    #17
    I track as traffic and conversions as much as possible. If a method doesn't work after a reasonable test period, No, I don't continue it just because I "believe" in it. Obviously my belief would be false at that time :)
     
    Nima, Nov 24, 2013 IP
  18. averyz

    averyz Well-Known Member

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    #18
    Because people looking at FB want to go look at directories ?

    Cousin getting married, high school friend had baby, Sally got a new dog, Oh..WOW a general directory..?

    Yeah great fit, like a spam phone call at dinner time.
     
    averyz, Nov 24, 2013 IP
  19. Nima

    Nima Well-Known Member

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    #19
    It's easy to be dismissive like that. Facebook can be used to keep your fans (current customers) know about your coupons. It can be used to promote articles on your directory and by extension the directory itself.

    Also, there are other Social Medias other than FB. You think LinkedIn wouldn't be a great advertising platform for a professional directory? Think again!
     
    Nima, Nov 24, 2013 IP
  20. EngineerofSuccess

    EngineerofSuccess Well-Known Member

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    #20
    so does that mean you would give up on your blog or website altogether, whereas you would stop creating content daily?
     
    EngineerofSuccess, Nov 24, 2013 IP