How much do you use ad targeting? I keep switching back and forth between using it and not and I can't get a feel for it.
Well, I use the ad targeting on my sites... but I'm just trying to enforce what their contextual ads should be doing in the first place... my site is pet related so i added the ad targeting category for pets and pet supplies... i still often times dont get correct ads showing on my site they still have a lot of work on their ad targeting (contextual or otherwise)
I use ad targeting. If I didn't, I would get not too revelant ads. I get more revelent ads when I target and more $ too. When I don't, I get about half the clicks that I usualy do.